
Shiza
Helping brand thrive online,Expert in Social Media Management
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Email Marketing Specialist
Freelancer.com
Feb 2026 - May 2026 • 3 mos
Designed, built, and launched targeted email marketing campaigns for 8+ brands across retail, SaaS, and e-commerce sectors using Mailchimp, Klaviyo, and ActiveCampaign. ▪ Developed comprehensive customer journey automation workflows — from welcome sequences and drip campaigns to cart abandonment and re-engagement flows. ▪ Improved average email open rates by 35% through rigorous A/B testing of subject lines, send times, personalization tokens, and preview text. Increased email-driven conversion rates by 25% by refining CTAs, landing page alignment, and behavioral segmentation strategies. ▪ Managed subscriber list hygiene, segmentation, and growth strategies, maintaining deliverability rates above 98% across all client accounts. ▪ Collaborated with design and content teams to produce visually compelling, mobile-optimized email templates that elevated brand perception. ▪ Produced weekly and monthly campaign performance reports with recommendations, driving data-backed optimizations for clients. Key Achievements: ▪ ▶ delivered a 300% ROI email campaign for a fashion retail client during a holiday season launch through advanced segmentation and personalization. ▪ ▶ Reduced email unsubscribe rates by 22% across managed accounts by improving content relevance and frequency optimization.