John

SMS Marketing Campaign Manager

Fiverr • Freelance

Feb 2026 - Present • 3 mos

Designed and managed high-deliverability bulk SMS marketing campaigns for businesses across multiple industries, helping brands improve customer engagement, lead generation, and conversion rates through targeted messaging strategies. Specialized in campaign setup, routing optimization, audience segmentation, and SMS automation workflows to maximize delivery performance and ROI. Key Responsibilities & Achievements: Managed large-scale bulk SMS campaigns with optimized routing systems for high deliverability and reduced bounce rates Developed audience targeting strategies based on customer behavior, demographics, and engagement data Configured and optimized SMS automation flows for promotions, reminders, alerts, and follow-up campaigns Improved campaign performance through message personalization, scheduling, and A/B testing techniques Monitored analytics, delivery reports, CTR, and response rates to optimize campaign effectiveness Assisted businesses with lead generation and customer retention through strategic SMS marketing solutions Maintained cost-efficient campaign execution while ensuring reliable and fast message delivery Worked with clients across e-commerce, local businesses, digital services, and promotional campaigns

Book Marketing & Promotion Specialist

Amazon • Freelance

Dec 2025 - Present • 5 mos

Worked with independent authors, coaches, and digital creators to develop and execute effective book marketing strategies designed to increase visibility, audience engagement, and book sales. Helped clients build scalable marketing systems using email funnels, paid advertising, and promotional campaigns. Key Responsibilities & Achievements: Created customized book launch and promotion strategies for fiction and non-fiction authors Built automated email marketing funnels to nurture leads and increase reader engagement Set up and optimized Amazon Ads campaigns to improve visibility and sales performance Developed audience growth strategies using lead magnets, landing pages, and targeted promotions Assisted with social media promotion planning and content marketing for book campaigns Managed campaign analytics and adjusted strategies based on conversion and engagement data Supported authors with branding, reader retention, and long-term marketing planning Helped improve conversion rates through optimized sales funnels and customer journey mapping Skills: Book Marketing, Amazon Ads, Email Marketing, Lead Generation, Sales Funnels, Audience Growth, Digital Marketing, Marketing Automation

SMS Marketing & Lead Generation Specialist

Meta • Freelance

Nov 2025 - Jan 2026 • 2 mos

Helped online businesses and digital brands create marketing systems focused on attracting qualified leads, improving customer acquisition, and increasing conversion performance. Worked on advertising campaigns, funnel creation, and automation strategies tailored to business goals. Key Responsibilities & Achievements: Designed and optimized lead generation funnels for online businesses and service providers Managed Meta (Facebook & Instagram) advertising campaigns targeting high-converting audiences Implemented SMS and email marketing automation workflows for lead nurturing and customer follow-up Created landing pages and funnel systems focused on improving conversion rates Conducted audience research and targeting analysis to improve ad performance and ROI Assisted businesses with campaign tracking, analytics interpretation, and optimization strategies Improved customer engagement through automated promotional and retargeting campaigns Supported brand growth through strategic digital marketing planning and execution