
Shreya Vaidya
B2B Marketing Strategist, LinkedIn Expert
Compétences

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Expérience professionnelle
Marketing Team Lead & Account Executive
Foodpairing NV • Temps plein
Jul 2020 - Nov 2025 • 5 yrs 4 mos
When I joined Foodpairing, they had a brilliant AI technology that could revolutionize food innovation and some happy customers. What they didn't have? A systematic way to tell that story to R&D teams, innovation leads, and development chefs who needed it. So I built the entire marketing function from scratch. My focus was on building systematic, strategic, and scalable marketing. 🎯 DEMAND GENERATION - Designed and scaled our entire B2B marketing strategy (ABM) from ground up - Achieved 25% increase in qualified leads YoY (with a startup budget) - Scaled LinkedIn Ads from €0 to €20K annual spend with clear ROI attribution - Scaled founder brands on LinkedIn to fuel our lead-gen pipeline ✍️ CONTENT MANAGEMENT - Content creation which ranged from blog posts to sales decks to video ads and customer success stories - Launched webinars averaging 60+ registrations - Created thought-leadership initiatives (primarily via LinkedIn) that positioned us as category experts - Translated complex AI technology into stories that resonated with non-technical buyers 🌍 INTERNATIONAL EXPANSION - Successfully scaled campaigns across North American and European markets - Built systematic processes that worked across time zones
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alinfrigura

Roumanie
Excellent experience working with Shreya. She was professional, quick to respond, and thoughtful in how she approached the project. I appreciated that she took time to understand the context and was willing to discuss the direction in detail instead of treating it like a generic content task. Communication...
