Sibo Virginia

Strategic Value Creator

Fine • Temps plein

Sep 2025 - Present • 8 mos

 Turn client briefs into communication strategies that strengthen reputation and brand engagement across digital platforms.  Advise clients on campaign direction and messaging choices by assessing business objectives against reputational risk, public sentiment, and stakeholder expectations.  Act as a day-to-day client contact under executive supervision, contributing to status meetings, leading assigned agenda items, and responding to client requests for advice and next steps.  Lead the planning and management of content calendars, copy writing development and visual storytelling to maintain credible messaging across channels.  Document risk considerations, decisions, and outcomes to provide leadership teams with clear visibility of reputational exposure and strategic opportunities to inform decision-making.  Coordinate project management from planning to delivery; managing suppliers, client expectations, budgets and timelines (Monday.com).  Prepare and coach executives for media interviews and regulatory engagements, building confidence and ensuring messaging is aligned with strategic objectives.  Contribute to strategic planning sessions, scenario exercises, and risk workshops, supporting clients in thinking through potential issues and responses.  Develop reputational communication plans for clients, including stakeholder mapping, public sentiment monitoring, and executive guidance on sensitive or high-risk messaging.  Share relevant media, industry, and public discourse insights with internal teams to shape client recommendations, refine campaigns, and identify emerging opportunities.

French Tutor (Beginner to intermediate)

Teachable • Temps plein

Feb 2021 - Present • 5 yrs 3 mos

I tutor French to beginner and intermediate students, helping them build confidence in both written and spoken communication. My approach focuses on simplifying grammar, strengthening vocabulary, and developing clear expression. I guide students step by step, ensuring they not only understand the language but can apply it in real conversations and academic settings.

Strategic Communications & Public Relations Consultant

Meropa Communications • Temps plein

Mar 2020 - Sep 2025 • 5 yrs 6 mos

 Delivered integrated communications and reputation management support across media relations, brand messaging, and digital campaigns for multiple clients.  Wrote and edited press releases, speeches, blogs, newsletters, opinion pieces, and social media content, ensuring messaging reflected client values.  Built and maintained professional relationships with journalists and media stakeholders, securing interviews and thought leadership opportunities for senior spokespeople.  Conducted daily media monitoring, sentiment tracking, and competitor analysis to identify emerging risks, shifts in public discourse, and opportunities for proactive engagement.  Simplified complex topics into clear messages that helped spokespeople communicate confidently and audiences understand key issues.  Supported senior leadership strategy workshops with research, briefing notes, and communication proposals aligned to organisational priorities.  Supported business development through pitch research, proposal development, stakeholder analysis, and the generation of ideas for prospective clients.  Compiled campaign reports and close-out documentation, capturing outcomes, lessons, and insights to inform future communication strategy.