
Saima Siddiqui
Writer and Content Strategist
Compétences

Voir mes services

Expérience professionnelle
Online Marketing Manager
Sprachcaffe Languages Plus • Temps plein
Jul 2024 - Present • 2 yrs 3 mos
As part of the Online Marketing Team, and working for one of their businesses called Languages Abroad, I have the following responsibilities: - Updating the website to ensure fresh content and optimal user experience - Managing influencer marketing campaigns, including outreach, negotiation, and performance tracking. - Conducting keyword research and implementing SEO strategies for the English website - Creation of successful email marketing campaigns. A/B testing email marketing campaigns to improve open and click-through rates. - Optimizing landing pages to improve conversion rates and user engagement. - Implementing a social media strategy (Instagram, Reddit and Quora ). - Creating and curating engaging content for various online channels including the edition of promotional videos. - Management and creation of Google Ads campaigns to increase website visibility and traffic. - Analyzing website traffic and user behavior using tools like Google Analytics. - Researching and identifying industry trends to inform marketing strategies.
Associate Brand Manager
OYO • Temps plein
Jun 2019 - Jun 2023 • 4 yrs
- As Team Lead for interns and 30+ freelancers, I am in charge of complete team management, ensuring the content delivered by them is as per the prescribed content guidelines and meet deadlines. - Writing content for onboarded properties (holiday homes) in European countries like France, Germany, Austria, Italy, Spain, Belgium etc. for Belvilla and other OTA partners like Booking.com, AirBNB and Expedia. - Managing complete property content and performing a Quality Check (QC) on the same. - Writing crisp and engaging content as part of the OVH Content team. - Managing all escalations in English for the OVH Content team for Belvilla and other OTAs. - Writing SEO blog posts for both Belvilla's homeowner blog and customer blog as well. - Creation and implementation of landing pages, discounts pages etc through Gather Content CMS. - Writing Email copies, Banner content and Creative copy - Ideation, planning and execution of new projects.
Freelance Author
myHQ by ANAROCK • Freelance
Mar 2019 - Dec 2019 • 9 mos
I contributed articles on co-working spaces, entrepreneurship, startups, technology and more.