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Silwandisile B
@silwandisilebre
Programmatic Specialist
Afrique du Sud
Anglais
À propos de moi
I am a Programmatic Specialist with experience across both the buy and sell sides of digital advertising, focusing on programmatic media, ad technology, and digital monetisation. My expertise spans Google Ads, DV360, The Trade Desk, and Google Ad Manager 360, covering campaign activation, yield optimisation, and inventory management. I am passionate about the intersection of media, technology, and data to create value for both advertisers and publishers.
Compétences
Silwandisile B
hors ligne •
Voir mes services
Configuration et gestion des campagnes
I will set up, optimize and report on your google ads and dv360 campaigns
Expérience professionnelle
Programmatic Specialist
WPP Media • Temps plein
Jun 2023 - Dec 2025 • 2 yrs 6 mos
Planned, executed and optimised programmatic campaigns for brands including Coca-Cola, Ford, Colpal, Mars, Bayer and Boxer. Managed Display, Video, YouTube, PDOOH and CTV across DV360, The Trade Desk & Hivestack. Drove efficiency across CPM, reach, frequency and performance KPIs. Implemented audience strategy, brand safety, and inventory controls.
