
Kashif
Amazon and Walmart Ads Expert PPC Strategy with Listing SEO
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Senior Amazon & Walmart PPC Specialist
Self Employed
Nov 2022 - Present • 3 yrs 8 mos
Provide end-to-end Amazon Advertising (Sponsored Products, Brands, Display) and Walmart Connect campaign management for global e-commerce sellers and independent publishers. Key Responsibilities & Achievements: - Designed and executed advanced campaign architectures utilizing strict match-type segmentation (Auto, Broad, Phrase, Exact) to isolate high-intent traffic and maximize keyword harvesting. - Scaled international publishing and retail accounts across the USA, Canada, and Australia marketplaces, consistently lowering ACOS/TACOS through aggressive negative keyword pruning and data-driven bid optimization. - Conducted exhaustive competitor and keyword research using premium industry tools (Helium 10) to map out high-yield search terms and optimize product listing SEO (titles, bullets, backend search terms). - Managed multi-market portfolios from the ground up, recovering underperforming accounts, restructuring budget allocations, and driving predictable, weekly sales growth.