
Danny
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Expérience professionnelle
Digital Marketing Specialist
BrightPath • Freelance
Jul 2025 - Jul 2026 • 1 yr
I Developed and implemented a digital marketing strategy for BrightPath Home Care, focusing on increasing online visibility and generating qualified leads from families seeking reliable home-care services. The project included Facebook Ads, Instagram Marketing, Google Ads, TikTok Marketing, LinkedIn Marketing, email marketing, landing-page optimization, and lead-generation campaigns. Conducted audience research, developed content strategies, created conversion-focused campaign plans, and optimized the customer journey to help attract potential clients and improve online engagement. The marketing strategy was designed around the business's target audience, service offerings, and customer acquisition goals, with emphasis on generating qualified leads and building a consistent digital presence.