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Klaviyo And Omnisend Email Marketing: Shopify Email Flows And Newsletter Design
Compétences

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Portfolio
Expérience professionnelle
E-commerce Email Marketing Specialist & Klaviyo Expert
Independent Digital Ventures • Freelance
Oct 2023 - Present • 2 yrs 11 mos
Driving predictable revenue growth for Shopify e-commerce brands through automated email funnels, advanced segmentation, and high-converting campaign strategies in Klaviyo and Omnisend. Key Responsibilities & Achievements: • Designed and deployed core automated flows (Welcome Series, Abandoned Cart, Post-Purchase, Win-back) generating consistent 20–35% total store revenue from email. • Built custom HTML/CSS email templates using Figma to align seamlessly with brand aesthetics and increase click-through rates. • Managed technical deliverability, domain authentication (SPF, DKIM, DMARC), and inbox placement to optimize open rates. • Conducted A/B testing on subject lines, send times, and offer structures to maximize ROI and customer lifetime value.
Lifecycle & Performance Marketing Manager
Digital Guerrilla Collective • Temps plein
Mar 2022 - Oct 2025 • 3 yrs 7 mos
Led multi-channel lifecycle marketing campaigns integrating email, SMS automation, and customer retention strategies across mid-to-large scale e-commerce stores. Key Responsibilities & Achievements: • Executed platform migrations (Mailchimp/ActiveCampaign to Klaviyo/Omnisend) without loss of customer data or deliverability reputational drop. • Designed automated SMS marketing campaigns alongside email sequences, boosting overall customer engagement and repeat purchase rates. • Worked closely with cross-functional creative teams to align messaging across product packaging, landing pages, and email channels. • Monitored key retention metrics (CLV, churn rate, open/click rates) to refine audience segmentation and personalizations.
Graphic & Creative Designer
DesignerOptics.com • Freelance
Jun 2024 - May 2025 • 11 mos
Provided end-to-end creative design solutions, specializing in digital assets, product packaging design, and custom embroidery digitizing for apparel brands. Key Responsibilities & Achievements: • Designed print-ready product packaging and visual marketing assets that elevated brand perception across digital and physical touchpoints. • Produced high-quality embroidery digitizing files for custom apparel production with strict technical accuracy. • Collaborated directly with brand owners to translate concept ideas into conversion-focused promotional visual assets.