Solomon

Social Media Marketing Manager

Sarah-J Coaching

Jul 2025 - Oct 2025 • 3 mos

I managed social media for Sarah-J Coaching, focusing on building a strong online presence, increasing engagement, and attracting new clients. I developed and implemented a content strategy tailored to the brand’s voice, creating posts, graphics, and videos that resonated with the target audience. I optimized posting schedules and platform strategies to maximize reach and follower growth across multiple channels, including Instagram, Facebook, and TikTok. Through audience analysis and engagement tracking, I refined content to drive meaningful interactions and strengthen brand authority. Additionally, I coordinated campaigns to promote services, workshops, and coaching sessions, resulting in increased inquiries and bookings. By combining consistent content creation with data-driven insights, I helped Sarah-J Coaching enhance brand visibility, grow a loyal online community, and establish credibility in the coaching industry.

Website Auditing

Casa Furniture USA • Freelance

Aug 2025 - Oct 2025 • 2 mos

I’ve conducted comprehensive website audits for this business looking to improve performance, user experience, and conversion rates. My audits go beyond surface-level checks, focusing on technical issues, on-page SEO, site speed, mobile responsiveness, and overall user journey. I identified critical gaps in website structure, content clarity, and navigation, helping clients understand exactly what’s holding their store or website back. Through detailed reports, I provide clear, actionable insights covering SEO improvements, design optimization, and performance fixes. My reporting was structured to be easy to understand while still delivering expert-level analysis, allowing clients to make informed decisions quickly. I helped the brand improve loading speed, fix SEO errors, enhance usability, and create a smoother path from visitor entry to conversion.

Facebook Ads Campaign Audit

Wes Lighting Showroom

Nov 2024 - Sep 2025 • 10 mos

I conducted a full Facebook Ads campaign audit for Wes Lighting Showroom, analyzing existing campaigns to identify performance gaps, wasted spend, and missed opportunities. My audit covered audience targeting, ad creatives, copy, campaign structure, bidding strategies, and conversion tracking. Based on the findings, I created a comprehensive report with actionable recommendations to improve ROI, lower ad costs, and increase conversions. This included suggestions for better audience segmentation, optimized ad creatives, improved funnel structure, and performance tracking enhancements. The audit and report empowered the team to make informed decisions, optimize future campaigns, and implement data-driven strategies to drive more qualified traffic and sales. My work helped lay the foundation for more effective Facebook advertising and measurable business growth.