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Sonya Macheva
@sony_m
Strategic Communications, Digital Marketing, Interview and Public Speaking Coach
Italie
Anglais, Italien, Bulgare
À propos de moi
Strategic communications and digital marketing professional with 16+ years of international experience, including the Olympic and Paralympic Winter Games Milano Cortina 2026.
I help clients two ways: with communications and digital marketing — messaging, campaigns, content, crisis communication — and with interview preparation, helping candidates present confidently in English and other languages.
Practical, results-focused approach shaped by real corporate and international experience.
Languages: Bulgarian (native), English/Italian (fluent), French (basic), Spanish (beginner).
Compétences
Sonya Macheva
hors ligne •
Voir mes services
Conseils en carrière
I will coach you for job interviews in english and italian
Interprétariat
I will interpret your calls in english, italian or bulgarian
Expérience professionnelle
Program Manager – Technology & Communications
Milano Cortina 2026 • Temps plein
Jan 2024 - Apr 2026 • 2 yrs 3 mos
Led strategic communications and workforce planning for the Technology program of the Olympic and Paralympic Winter Games, coordinating multiple vendors and international stakeholders under PMO governance frameworks. Managed training programs, readiness planning, and executive reporting in a fast-paced, multi-vendor environment.
UniCredit
Temps plein • 8 yrs 10 mos
Communications & Digital Marketing Manager
Aug 2017 - Oct 2023 • 6 yrs 2 mos
Managed strategic messaging, digital content, and media relations across international markets, including executive communications, speechwriting, and crisis communication. Led editorial strategy across digital channels and aligned CEE market communications with global corporate strategy.
Senior Marketing Manager – Strategy & Innovation
Dec 2014 - Aug 2017 • 2 yrs 8 mos
Led digital marketing strategy and campaign execution for corporate partner companies, driving innovation initiatives using market insights and data analytics. Managed end-to-end projects from ideation to launch, presenting strategic roadmaps to executive leadership.
