Sophia Parez

Local SEO Strategist

Upwork • Freelance

Jun 2021 - Present • 5 yrs 4 mos

I develop customized local SEO strategies based on competitor analysis and market research. I study top-ranking competitors to identify opportunities and create practical plans to help businesses outperform them. My strategies focus on improving local rankings, increasing visibility in Google Maps, and converting traffic into actual leads and customers.

Local Citation & Backlink Specialist

Independent Home Lending

May 2023 - Aug 2024 • 1 yr 3 mos

I focus on building accurate and high-quality local citations and backlinks to strengthen business authority and improve search rankings. My approach is fully manual, ensuring consistency in business information across all platforms. I’ve helped businesses gain better trust signals in Google by submitting them to relevant directories and securing niche-related backlinks through outreach and guest posting.

Google Business Profile Optimization Specialist

Freelancing Career • Freelance

Apr 2021 - Jul 2023 • 2 yrs 3 mos

I specialize in optimizing and managing Google Business Profiles to improve local visibility and engagement. I’ve worked with businesses that had incomplete or poorly optimized profiles and helped transform them into high-performing assets. My work includes profile optimization, posting strategies, image updates, and review management. These improvements have helped businesses generate more direct calls and build trust with potential customers.