
sophia
Email marketing for custormer life cycle
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Marketing Automation & CRM Architect
Shopify • Temps partiel
Jan 2024 - Aug 2025 • 1 yr 7 mos
Lead Technical Solutions Architect & Automation Specialist managing end-to-end CRM infrastructure, database operations, and revenue-driven lifecycle marketing for high-volume 7- and 8-figure e-commerce brands globally. Core focus lies in auditing underperforming setups and engineering frictionless, scalable digital ecosystems. Responsibilities include designing advanced behavioral funnels, multi-tier CRM workflow automations, and deep multi-app integrations across HubSpot. Specialized in developing custom webhooks, secure data routing protocols, and multi-step logic nodes using middleware platforms like Make.com and Zapier to guarantee 100% data synchronization between front-end lead acquisition gateways, payment checkouts, and primary databases. Manage complex enterprise data migrations, custom field mapping, and database cleaning to eliminate logic loops and duplicate record tracking. Successfully reduce manual administration intervals for international clients by up to 70%, streamline operational pipeline execution, and build automated retention architectures that continuously maximize customer lifetime value and systemic ROI.