Soraya

E-commerce Creative Video Editor & Producer | Retail Clip Media

Apr 2026 - May 2026 • 1 mo

I focused on the editing, asset compilation, and text layout configuration for consumer product video advertisements designed for paid social media campaigns in Europe. My role involved taking raw brand assets and structuring rapid-fire, mobile-optimized video sequences that captured interest and drove immediate click-through actions to e-commerce stores. I specialized in designing eye-catching text overlays and precise German transitions, ensuring that product benefits were easily understood even when users watched videos with their phone audio muted. I ran continuous text and layout variations across ad components, adjusting graphic placement and hook lengths based on campaign return-on-ad-spend (ROAS) data. My daily tasks included the technical optimization of export parameters, ensuring high-resolution video clarity with minimal file weights for lightning-fast loading across mobile social feeds. My production work enabled e-commerce store owners to test creative concepts quickly and lower consumer acquisition costs.

B2B German Copywriter & Conversion Specialist | Authority Content Media

May 2025 - Nov 2025 • 6 mos

As a technical marketer and writer, I focused on producing high-intent German business materials, search-optimized product copy, and persuasive landing page text for software providers and agency services. My main objective was taking complex technical service descriptions and translating them into clear, benefit-driven German sales text that motivated corporate readers to schedule consultation calls. I built detailed content cluster plans, writing long-form guide articles that won high-authority rankings on search engine results pages for targeted industry sectors. I monitored content performance metrics diligently via web analytics software, adjusting heading structures, layout text, and call-to-action button placements based on actual user engagement data. My work included running detailed competitor content analyses, locating high-volume search phrases that rival brands overlooked, and creating comprehensive copy to claim those top search positions. My strategic focus on writing transformed standard corporate blogs into active lead generation channels.

Full-Stack Operational Systems & Automation Lead | Database Pipeline IT

May 2025 - Nov 2025 • 6 mos

I focused on the technical linkage of digital marketing pages with central CRM tools, specializing in building automated back-end connections between Shopify storefronts, social capture forms, and custom Notion workspaces. My role involved the configuration of multi-stage automation triggers, ensuring that when a German customer fills out a form or completes a purchase, their profile data is instantly updated, tagged, and logged across central management databases with zero manual data entry. I utilized advanced data mapping parameters to clean, format, and organize incoming lead data automatically, eliminating administrative operational delays completely. I managed the deployment of real-time management dashboards that give small business owners complete visibility into their project statuses, marketing expenses, and subscriber growth rates. My work required a thorough understanding of global data privacy regulations, ensuring that all local lead-capture systems and tracking mechanisms complied strictly with GDPR requirements. My priority was building stable, hidden background systems that handle information accurately to support rapid team expansion.