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soumyapal9739

Soumya Pal

@soumyapal9739

Senior Quantitative Analytics Specialist

Inde
Anglais, Hindi, Bengali
Certaines informations sont présentées en anglais.
À propos de moi
Senior Data Analytics and Business Intelligence professional with 13+ years of experience in Data Analytics, Business Intelligence, Machine Learning, Marketing Analytics, Data Visualization, and Process Automation across Banking, Financial Services, Retail, Insurance, Pharmaceutical, and Digital Marketing domains. Extensive experience in Tableau, Python, SQL, QlikView, Marketing Mix Modeling (MMM), Machine Learning, and Digital Analytics.... Plus d’infos

Compétences

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soumyapal9739
Soumya Pal
hors ligne • 
Temps de réponse moyen de 1 heure

Voir mes services

Tableaux de bord des données
I will create automated excel and vba based dashboards
De25 $US / projetPlus de détails
Tableaux de bord des données
I will create workforce planning and cost optimization dashboards in excel
De30 $US / projetPlus de détails

Portfolio

Expérience professionnelle

Wells_Fargo

Senior Quantitative Analytics Specialist

Wells Fargo • Temps plein

Jun 2018 - Present • 8 yrs 1 mo

• Led development and optimization of Marketing Mix Models (MMM), including feature engineering, parameter tuning, weight optimization, and model validation using Accuracy, Precision, Recall, F1 Score, and loss metrics. • Automated end-to-end analytical workflows using Python and Teradata, reducing manual effort by approximately 95%. • Developed predictive machine learning models using Random Forest, SVM, Logistic Regression, and KNN. • Integrated machine learning models with Tableau dashboards using TabPy.

Cognizant

Associate Analytics

Cognizant • Temps plein

May 2014 - May 2018 • 4 yrs

Developed BI and analytics solutions using Tableau, QlikView, SQL Server, Excel VBA, and MS Access VBA. • Delivered digital analytics and campaign optimization solutions using Adobe Target, Tealeaf, and Splunk. • Performed A/B testing, customer journey analysis, and marketing KPI tracking.

Accenture

Software Engineer

Accenture • Temps plein

Sep 2013 - May 2014 • 8 mos

Developed automated reporting solutions using Excel VBA and SQL Server and QlikView dashboards.