
Spencer L
AI Product Ecommerce Growth Consultant
Compétences

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Expérience professionnelle
Senior Product Manager, AI & Growth
Alibaba • Temps plein
Dec 2023 - Present • 2 yrs 10 mos
Designed an AI-driven incentive Agent using multi-dimensional customer segmentation, a reusable knowledge layer, automated strategy tiers and algorithmic bidding; delivered measurable incremental gains and double-digit ROI. Led an LLM/AIGC contextual recommendation product combining behavior, location, calendar and trend signals with multi-objective ranking; delivered statistically significant user-value uplift in a mature funnel. Built intent-based promotion timing and personalized offer strategies, connecting customer signals, merchant funding and automated delivery while optimizing for incremental return rather than gross conversion.
Product Manager, Intelligent Marketing
SFam Logistics LLC • Temps plein
Aug 2020 - Dec 2023 • 3 yrs 4 mos
Built lifecycle marketing capabilities covering acquisition, activation and retention for consumer and business customers, including campaign tools, loyalty, segmentation and personalized incentives. Delivered a double-digit lift in new-customer contract conversion through data-led onboarding and targeting; supported profitable growth across a large customer base. Created an AI-assisted marketing tool for a nationwide frontline workforce, achieving broad monthly adoption by aligning incentives, guidance and daily workflows.