Sraboni A

Google ads and Tracking specialist

DigiCare Bd • Temps partiel

Dec 2024 - Present • 1 yr 10 mos

At Digicare Agency, I worked as an Ads & Tracking Specialist, managing and optimizing digital advertising campaigns across multiple platforms. My responsibilities included: Setting up, monitoring, and optimizing Google Ads campaigns for clients to maximize conversions and ROI. Implementing and troubleshooting conversion tracking using GA4 (Google Analytics 4) and Google Tag Manager (GTM). Conducting data analysis to identify campaign performance trends and recommend improvements. Ensuring accurate reporting so clients could make data-driven marketing decisions. Collaborating with the team to design high-performing ad strategies based on client goals and target audience. Key Achievements: Improved ad tracking accuracy, ensuring reliable conversion data. Optimized client campaigns that resulted in higher ROI and better lead/sales performance. Successfully managed multi-platform ads with a focus on measurable results. Skills Developed: Google Ads, Facebook Ads, GA4, GTM, Conversion Tracking, Campaign Optimization, Data Analysis, ROI Management.

Social Media Manager

Cosmetics N Accessories • Indépendant

Nov 2020 - Present • 5 yrs 11 mos

I am a Social Media Manager for Cosmetics & Accessories brands. I create engaging content, manage ad campaigns, and grow your social media presence to increase sales and brand awareness.

Marketing Sales Manager

Chillox • Temps plein

Oct 2019 - May 2022 • 2 yrs 7 mos

At Chillox, I worked as a Digital Marketer responsible for creating, managing, and optimizing online ad campaigns. My key responsibilities included: Setting up and managing Google Ads campaigns to drive sales and leads. Implementing conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM) to monitor ad performance accurately. Analyzing campaign data to identify opportunities for ROI improvement and audience targeting. Collaborating with the marketing team to align digital strategies with business goals. Ensuring accurate reporting and data-driven decision-making for all paid advertising efforts. Achievements : Successfully improved ad tracking accuracy, reducing budget waste. Optimized campaigns that led to measurable increases in conversions. Gained hands-on experience in paid social media marketing, tracking, and analytics. Skills Developed: Google Ads, Facebook Ads, GA4, GTM, Conversion Tracking, Campaign Optimization, Data Analysis, ROI Optimization.