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Performance Marketer Direct Response Copywriter

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Performance Marketer + Direct response copywriter
Marketer Growth • Freelance
Mar 2025 - Present • 1 yr 5 mos
DTC Performance Marketing & Direct Response Copywriting I specialize in helping DTC and eCommerce brands turn paid traffic into customers through performance-focused Meta Ads, direct-response ad copy, customer research, creative strategy, and conversion-focused funnels. I combine copywriting with performance marketing to develop customer-focused hooks, ad angles, offers, landing-page messaging, retargeting strategies, and campaign concepts designed to improve CTR, CVR, CPA, ROAS, and overall customer acquisition. My focus is on understanding the customer first—their pains, desires, objections, awareness level, and buying motivations then turning those insights into persuasive marketing assets that move them toward a purchase.