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SarabellaC
@staphacharleme
ClarityDesk
États-Unis
Anglais
À propos de moi
I’m an editor with a background in copywriting and editorial work across media, culture and brand storytelling. I specialize in shaping writing that is clear, compelling and grounded in purpose.
My approach goes beyond grammar. I focus on structure, argument, and voice—making sure your piece not only reads well, but lands exactly as intended. I’ve worked on content spanning journalism, digital media and brand narratives, with an emphasis on clarity, precision and cultural awareness.
Writers come to me when the draft is close, but not quite there. I help bridge that gap.
Compétences
SarabellaC
hors ligne •
Temps de réponse moyen de 2 heures
Voir mes services
révision de textes
I will edit and proofread your writing for clarity
Expérience professionnelle
Audience Engagement Editor
The Weather Channel • Temps plein
Jul 2024 - Apr 2025 • 9 mos
Authored precision-optimized push notifications, headlines, and conversion-driven copy that generated millions in revenue through audience acquisition and retention campaigns. Developed and executed multichannel content strategies across social, organic search, e-commerce, and newsletter channels, driving significant reach, engagement, and revenue. Translated analytics and performance KPIs into actionable editorial and copywriting strategies, partnering with Product, Editorial, and Marketing leadership. Managed copy rollout for high-profile brand partnerships and tentpole events, elevating brand visibility and ensuring messaging consistency across all platforms. Maintained and evolved brand voice guidelines so all copy aligned with editorial standards and resonated powerfully with target audiences.
Copywriter, Editor
Paramount • Temps plein
Jun 2019 - Dec 2023 • 4 yrs 6 mos
Led copy strategy for Paramount+ through record-breaking growth, contributing directly to a 61% revenue increase and scaling the subscriber base to 63M+ by Q3 2023. Designed and deployed push-alert and lifecycle messaging campaigns that boosted subscriber retention and drove week-over-week engagement among millions of users. Built SEO-driven copy strategies that consistently improved organic traffic, search discovery, and on-platform engagement across web and app. Applied A/B testing to optimize copy across push notifications, landing pages, and promotional campaigns—iterating continuously based on performance data. Authored 16 proprietary editorial content guides adopted company-wide, standardizing copy best practices and cutting new team onboarding time. Partnered with Marketing and Live Events teams on VMAs, BET Awards, and CMT Awards tentpole productions, delivering on-brand, conversion-aligned campaigns on deadline.
