Stefano G

Freelancer

Marketing • Freelance

Mar 2021 - Present • 5 yrs 4 mos

I build end-to-end client acquisition systems for service businesses using paid advertising, high-converting funnels, and CRM automation. Since 2021 I have managed 150+ clients across Italy, UK, Germany, Poland and the USA in industries including medical clinics, solar energy, real estate, pest control, e-commerce, and local trades. What I do: → Meta Ads (Facebook & Instagram) campaign strategy, setup and optimisation — managing budgets from €500 to €20,000/month with a focus on CPL, CPA and ROAS → Google Ads and YouTube Ads campaign management for lead generation and retargeting → High-converting landing page and sales funnel creation (lead gen funnels, VSL funnels, appointment funnels) → GoHighLevel CRM setup: pipelines, SMS and email automation sequences, appointment booking, lead nurturing workflows → Advanced automation builds with Make.com, n8n and Zapier to connect platforms and eliminate manual processes → Ad creative strategy: static creatives, hooks, angles and persuasive copywriting for paid social → Full-funnel KPI analysis and reporting: CPL, CPA, ROAS, conversion rate optimisation Industries served: Medical clinics · Solar energy · Real estate · Pest control · E-commerce · Info business · Local trades · Construction Tools & platforms: Meta Ads Manager · Meta Business Manager · Google Ads · Google Analytics · Google Tag Manager · GoHighLevel · Make.com · n8n · Zapier · WordPress · Mailchimp · Hotjar · Canva · Adobe Photoshop · Midjourney · ElevenLabs · Notion · Calendly · Trello Results delivered: Reduced CPL by up to 60% through funnel optimisation and audience segmentation. Increased lead-to-appointment conversion rates from sub-25% to 60%+ using GoHighLevel automated follow-up sequences. Built complete client acquisition systems from zero for businesses across 5 countries. Available for freelance projects, ongoing retainers and consulting engagements.