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Sarah V
@stellariapro
Specialiste CRM newsletters et marketing ecommerce
France
Français, Anglais
À propos de moi
Je suis Sarah, spécialisée en CRM, email marketing et marketing e-commerce.
Formée en école de commerce à l’ESSEC, puis à l’ESCP en marketing et stratégie de communication, j’ai travaillé pour Interparfums (Van Cleef & Arpels et Lanvin) ainsi que pour Erborian et Oh My Cream.
Aujourd'hui, j’accompagne les marques e-commerce dans la gestion de leurs newsletters, campagnes emailing et outils CRM (création de contenus, segmentation, routage, automatisations simples et analyse des performances), avec une approche structurée, fiable et orientée performance.
Compétences
Sarah V
hors ligne •
Temps de réponse moyen de 4 heures
Voir mes services
Marketing digital
I will gérer votre marketing ecommerce
Gestion de campagnes
I will créer vos newsletters et campagnes email
Expérience professionnelle
Marketing Digital & CRM Assistant
Oh My Cream • Temps plein
Dec 2025 - Present • 7 mos
• Managed the conception, integration, testing and routing of newsletters for France/Belgium and UK markets • Built and monitored monthly CRM plans including campaign calendar, targeting and segmentation • Set up and optimized automated email flows (welcome, cart abandonment, post-purchase, loyalty, reactivation, ...) • Extracted, formatted and analyzed campaign performance using Excel and Google Sheets (open rate, click rate, conversion, revenue, promo codes,...) • Analyzed sales and product performance using internal tools (Biron) and monitored stock availability via Shopify • Coordinated newsletter content requests with market teams and ensured deadlines were respected • Contributed to continuous improvement of email marketing performance through testing and optimization
Operational Marketing Project Assistant
Erborian - Groupe L'Occitane • Temps plein
Jul 2025 - Dec 2025 • 5 mos
• Deployed the trade marketing plan for France and Benelux to strenghten brand visibility in pharmacies and parapharmacies • Created digital marketing assets (banners, product visuals) using Canva and drafted creative briefs for design execution • Managed and updated product listings accross retailers, ensuring consistency of visuals and product descriptions • Coordinated shipments of POS materials, testers and sampling allocations to retail stores. • Conducted competitive analysis and monitored in-store brand activations to assess marketing positioning and execution quality
Product development Assistant - Van Cleef & Arpels and Lanvin
Interparfums • Temps plein
Jul 2023 - Dec 2023 • 5 mos
• Supported product development teams in the definition and implementation of marketing and product strategy (fragrance juice, naming, packaging, communication campaigns, ...) • Contributed to the creation of storytelling and storyboards for a new Lanvin fragrance line (positioning, brand universe, creative directions) • Managed promotional plan elements (GWP and gift sets) in coordination with suppliers and agencies • Updated and validated product-related documents (product decks, technical files, artworks, BAT approvals) • Ensured alignment between brand guidelines, product positioning and marketing assets • Monitored timelines and followed production stages to support product launches
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serhit
France
Perfect!! Sarah is very professional and truly dedicated to her work. She puts a lot of care and effort into every detail, which really shows in the final result. She exceeded my expectations and was always proactive in her communication. It was truly a pleasure working with her. I highly recommend her!
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