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Sue Song
@suesong_
Overseas Advertising Marketing Specialist
Chine
Chinois
À propos de moi
I am an experienced digital marketing professional specializing in optimizing advertising campaigns on global platforms. My core focus is helping brands enhance their sales performance and brand visibility through data-driven strategies. I am highly skilled in data analysis and proficient in using tools like GA4 and Google Looker Studio to extract actionable insights.
Compétences
Sue Song
hors ligne •
Voir mes services
Consultation stratégie
I will set up google ads campaigns for ecommerce sales or b2b leads
Gestion des réseaux sociaux
I will set up and optimize facebook and instagram ads for sales or leads
Portfolio
Expérience professionnelle
Senior Manager
Publicis Media
Mar 2025 - Aug 2025 • 5 mos
Led online brand advertising for OPPO product launches across Europe and Latin America, covering Google Ads, Meta Ads, and TikTok Ads. Responsibilities included: • Developing advertising strategies aligned with client objectives and target markets. • Managing campaign setup, monitoring performance, and optimizing advertising delivery. • Analyzing campaign data to guide budget allocation and optimization decisions. • Leading the delivery team and coordinating campaign tasks, timelines, and quality. • Translating performance insights into clear recommendations for clients.
Overseas Advertising Manager
CBD • Temps plein
Apr 2023 - Oct 2024 • 1 yr 6 mos
Managed overseas advertising strategy and campaign delivery for 20+ client projects across consumer electronics, home and building materials, energy, security, and software. Client projects included Schneider Electric, ZTE, Oakio, and Anviz. Key responsibilities: • Developed advertising strategies based on client goals, target markets, and customer needs. • Managed campaign setup and optimization, including keyword research, audience targeting, ad copy, creatives, and landing page recommendations. • Analyzed performance data and conducted A/B tests to improve lead generation and campaign efficiency. • Coordinated team workloads, standardized campaign workflows, and communicated results and recommendations to clients. Selected project — Oakio: Led Google Search and Display advertising for a B2B building materials business targeting distributors and business buyers across Europe, North America, and Southeast Asia. Addressed an initial lack of inquiries, then refined keywords and audiences to improve lead relevance. Inquiry volume grew from single to triple digits, while the proportion of qualified inquiries increased from approximately 30% to 70%.
Advertising Supervisor
Doratoon • Temps plein
May 2021 - Nov 2022 • 1 yr 6 mos
Supervised advertising initiatives and campaign execution. Focused on optimizing ad spend and improving conversion rates through detailed performance tracking and the implementation of actionable insights from marketing data.
