Sultanul M

setup google analytics 4 web and server side tracking with GTM

PEAK HOME FURNISHINGS • Freelance

Apr 2026 - Apr 2026 • 0 mos

Implemented complete Google Analytics 4 web and server-side tracking setup for peakhomefurnishings.com, to improve data accuracy, attribution, and conversion measurement across marketing platforms. Configured Google Tag Manager, GA4 events, enhanced eCommerce tracking, and server-side tagging infrastructure for reliable first-party data collection. Key Achievements: - Successfully implemented GA4 browser-side and server-side tracking using Google Tag Manager. - Improved event reliability and reduced data loss caused by browser restrictions and ad blockers. - Set up enhanced eCommerce tracking including purchase, add-to-cart, checkout, and user interaction events. - Diagnosed and fixed tracking inconsistencies between GA4, ad platforms, and website reports. - Enhanced data quality for attribution and campaign optimization. - Delivered a scalable tracking architecture for long-term analytics performance.

Setup Facebook Pixel and Conversion API

Palma Clean

Apr 2026 - Apr 2026 • 0 mos

Implemented Facebook Pixel and Conversion API (CAPI) setup for accurate event tracking and improved attribution across Meta advertising campaigns. Configured browser-side and server-side event tracking using Google Tag Manager to ensure reliable data collection despite browser limitations and ad blockers. Integrated key conversion events such as - page view - Top form submission - bottom form submission - phone no click - email click - whatsapp button click - address click with proper event deduplication between Pixel and CAPI. Key Achievements: - Successfully configured Facebook Pixel and Conversion API (CAPI). - Implemented browser-side and server-side tracking via Google Tag Manager. - Improved event match quality for better attribution and ad optimization. - Set up accurate lead generation event tracking. - Configured event deduplication between Pixel and CAPI to prevent double counting. - Enhanced tracking reliability affected by iOS privacy updates and browser restrictions. - Helped improve Meta campaign data accuracy and conversion reporting.

Setup Facebook pixel, Google ads conversions, Pinterest tags with GTM.

Wonderful Party

Mar 2026 - Apr 2026 • 1 mo

Set up advanced conversion tracking and server-side analytics infrastructure for wonderfulparty.com to improve advertising performance measurement and cross-platform attribution. Implemented browser-side and server-side tracking integrations across major marketing platforms. Configured Google Ads conversion tracking, Facebook Pixel with Conversion API (CAPI), and Pinterest Tag with Conversion API to provide accurate event reporting and enhanced campaign optimization capabilities. Key Achievements: - Implemented browser-side and server-side tracking setup. - Configured Google Ads conversion tracking - Set up Facebook Pixel and Conversion API (CAPI) - Implemented Pinterest Tag and Pinterest Conversion API - Improved conversion accuracy and event tracking reliability - Enhanced marketing attribution across multiple advertising channels - Reduced data loss from browser tracking limitations - Delivered a stable and scalable analytics setup for ongoing campaign optimization