
Andres Sumarsa
Compétences

Voir mes services

Expérience professionnelle
Agency Media
Temps plein • 4 yrs 2 mos
Sr. Connection Planner
Dec 2025 - Present • 8 mos
Company: Omnicom Media Audience & Media analysis to see market potential in achieving company goals through several partners. For example analyzing data from Global Web Index, Kantar, SimilarWeb, Euromonitor, Apptopia, InsiderIntelligence, TikTok Market Scope, Shopee Brand Portal, Nielsen Clear Decision, and Nielsen Media Impact. Analyze creative strategies based on campaign objectives, competitor analysis & investment forecast. Create digital media planning & strategy for hygiene (social, search, display), publisher, and aggregators. Execute digital campaigns on social, display, and e-commerce platforms (Google, Meta, TikTok, YouTube, X, Shopee, Lazada)
Sr. Connection Planner
Jan 2025 - Dec 2025 • 11 mos
Company: Hakuhodo International Developed and executed the communication strategy for Mitsubishi Awareness & Consideration launch campaign, driving 440M+ impressions and 225M+ views. Achieved a +15% Awareness Lift, +20% Ad Recall Lift, and +60% Share of Search growth, significantly outperforming industry benchmarks and strengthening audience engagement during the launch period. Developed and executed post-launch media and audience strategies for Mitsubishi, driving measurable business outcomes across consideration towards conversion objectives. Achieved a +1.5% Consideration Lift, +2.0% Purchase Intent Lift, generated 5,000+ SPK, and increased qualified leads by 870% through data-driven audience targeting and cross-platform optimization.
Digital Planner
Jun 2022 - Jan 2025 • 2 yrs 7 mos
Company: Omnicom Media Audience & Media analysis to see market potential in achieving company goals through several partners. For example analyzing data from Global Web Index, Kantar, SimilarWeb, Euromonitor, Apptopia, InsiderIntelligence, TikTok Market Scope, Shopee Brand Portal, Nielsen Clear Decision, and Nielsen Media Impact. Analyze creative strategies based on campaign objectives, competitor analysis & investment forecast. Create digital media planning & strategy for hygiene (social, search, display), publisher, and aggregators. Execute digital campaigns on social, display, and e-commerce platforms (Google, Meta, TikTok, YouTube, X, Shopee, Lazada)