Sumit P

SR. PPC MANAGER

Skyward Digital • Temps plein

Oct 2023 - Mar 2025 • 1 yr 5 mos

# Led and mentored PPC specialists through strategic guidance, training, performance feedback and professional development. # Managed workload allocation, priorities and performance objectives to support team and account-level goals. # Developed and executed integrated paid media strategies across Google Ads, Microsoft Ads and Meta Ads. # Planned campaign structures, targeting, budgets and optimization strategies aligned with client business objectives. # Monitored campaign performance, identified growth opportunities and implemented data-driven optimization strategies. # Conducted performance reviews and provided strategic recommendations based on campaign data, market trends and business goals. # Collaborated with marketing teams and internal stakeholders to align paid media with broader business and marketing objectives. # Managed client communication, requirements, campaign strategy discussions and performance recommendations. # Supported new-business pitches and client on-boarding through PPC strategy, account audits and advertising recommendations. Fostered a collaborative, performance-driven team culture through knowledge sharing, mentoring and continuous improvement.

SR. PPC MANAGER

Adit • Temps plein

Sep 2019 - Jun 2023 • 3 yrs 9 mos

# Led and mentored PPC specialists, providing guidance, training and performance feedback to support individual and collective team success. # Managed workload distribution, performance objectives and day-to-day priorities across PPC activities. # Developed and maintained paid media strategies for new and existing clients across multiple industries and advertising platforms. # Collaborated with marketing and advertising teams to develop PPC/SEM strategies aligned with business objectives and target audiences. # Planned, launched, monitored and optimized paid media campaigns with a strong focus on performance, efficiency and client objectives. # Managed campaign budgets and continuously evaluated performance to identify opportunities for optimization and growth. # Conducted PPC account audits to identify structural, targeting, tracking, budget and optimization opportunities. # Maintained ongoing client communication and provided performance-focused recommendations related to ROI, CPL and campaign efficiency. # Worked closely with clients to understand business requirements and translate them into practical paid media strategies. # Supported long-term client relationships by maintaining transparency around performance, recommendations, priorities and campaign requirements. Continuously evaluated new PPC strategies, tools, technologies and platform developments to improve campaign performance and team capabilities.

PPC ANALYST

Webindia Inc • Temps plein

Aug 2015 - Aug 2019 • 4 yrs

# Managed end-to-end PPC campaign setup, optimization, monitoring and performance analysis across Google Ads, Microsoft Bing Ads and Meta Ads. # Conducted business, website and competitor analysis to develop targeted paid search strategies. # Performed keyword research, ad-group structuring, negative keyword research and conversion-focused keyword optimization using tools such as Google Ads Keyword Planner, Keyword Spy and SpyFu. # Created compelling ad copy and calls-to-action aligned with website content, offers and campaign objectives. # Built and optimized Search, Display, Shopping, Re-marketing, Dynamic Search and other PPC campaign types. # Optimized bids, keywords, search terms, devices, locations, audiences and ad schedules based on campaign performance. # Implemented Google Ads–Google Analytics integration, conversion goals and event tracking. # Analyzed website engagement and campaign data to identify optimization opportunities. # Prepared daily, weekly and monthly performance reports using Excel, Word and reporting platforms. # Communicated directly with clients and internal teams to understand requirements, provide performance recommendations and align PPC campaigns with business objectives.