Cisco M

Real Estate Calculator Setup Specialist

Realty Connect • Freelance

Feb 2026 - Mar 2026 • 1 mo

Worked with real estate businesses, investor-focused brands, and property service providers to create custom calculator solutions that supported lead generation, buyer education, and deal evaluation. My work focused on helping clients turn complex investment calculations into practical tools their audience could use directly on a website or landing page. Projects included structuring calculators for rental property analysis, ROI estimation, cash flow review, financing comparisons, rehab cost scenarios, and deal qualification. I translated each client’s business model into a cleaner user experience by organizing the inputs, outputs, formulas, and result displays in a way that felt simple for users but still reflected the financial details the business needed. I also helped align the calculator flow with the client’s broader marketing and conversion process, making sure the tool was not just functional, but useful as a pre-qualification and engagement asset. This included improving the clarity of fields, refining how results were presented, and supporting a more professional front-end experience for potential leads. My role consistently involved combining technical setup, usability thinking, and business logic so the final solution was practical, branded, and conversion-aware.