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Svetlana K
@svetlanakolos
Growth and Lifecycle Marketing Manager
Australie
Anglais
À propos de moi
I am a growth and lifecycle marketing manager with over 13 years of experience across enterprise, eCommerce, and healthcare. I specialize in customer journey optimisation, CRM architecture, and marketing automation. I bridge the gap between marketing and technology to drive revenue growth and digital transformation.
Compétences
Svetlana K
hors ligne •
Temps de réponse moyen de 1 heure
Voir mes services
Stratégie commerciale et innovation
I will build your GTM and growth strategy
Expérience professionnelle
Ecommerce Consultant
The Skin Studio
Sep 2024 - Jun 2026 • 1 yr 9 mos
Analysed business and customer data to identify trends and support decision-making related to service performance and growth opportunities. Evaluated digital systems and customer interaction processes to identify opportunities for improving operational efficiency and service delivery. Supported optimisation of business systems including CRM and digital platforms used for client management and service operations. Conducted market and service performance analysis to support business development initiatives and strategic planning. Collaborated with cross-functional teams to identify process improvements and enhance the overall client experience.
GTM & Growth Marketing Consultant
Synapse • Temps partiel
Aug 2024 - Mar 2025 • 7 mos
Developed and executed a go-to-market programme for a new service line, identifying target segments and building a demand generation strategy that grew qualified pipeline by 15%. Designed stakeholder communication frameworks and programme materials for diverse audiences. Partnered with cross-functional teams to align GTM activity with operational capacity.
Senior Commercial & Growth Strategy Lead
Schneider Electric • Temps plein
Jan 2021 - Jan 2024 • 3 yrs
Scaled marketplace sales to AUD $30M annually and built a 120+ seller ecosystem. Grew retail sales channels to AUD $30M annually, expanding the portfolio to 3,000+ SKUs. Launched the Schneider Electric eCommerce platform and managed annual commercial budgets exceeding AUD $300K. Led a multidisciplinary team comprising sales, analytics, marketing, and content specialists.
