Takrim A.

Senior Performance Marketing Specialist (Google Ads) | Catalyst Digital Group

Catalyst Digital Group

Jan 2025 - Feb 2026 • 1 yr 1 mo

Led paid acquisition strategy and optimization for multi-industry clients, focusing on scalable growth, profitability, and long-term account performance. 🔹 Directed full-funnel Google Ads strategies across Search, Display, YouTube & Performance Max 🔹 Managed and optimized high-value advertising budgets while maintaining strict CPA and ROAS targets 🔹 Improved account performance through advanced bidding strategies and structured testing frameworks 🔹 Implemented conversion tracking systems using GA4 and Google Tag Manager 🔹 Delivered strategic insights and performance reports to senior stakeholders Drove consistent revenue growth through data-driven decision-making, structured campaign architecture, and continuous optimization.

Google Ads Specialist | Strive Media Co.

Strive Media Co. • Temps plein

Feb 2022 - Jun 2024 • 2 yrs 4 mos

Performance-driven Google Ads Expert managing high-impact PPC campaigns focused on lead generation and revenue growth. 🔹 Built and optimized Search, Display & Performance Max campaigns 🔹 Improved ROAS by up to 4x through strategic restructuring 🔹 Reduced Cost-Per-Lead by 35% within 90 days 🔹 Managed multiple accounts and scaled profitable campaigns 🔹 Implemented advanced tracking using GA4 & GTM Delivered measurable results through data-driven strategy and continuous optimization.