Tapon Bormon

Google Ads Manager | Lead Generation & Campaign Optimization

Plumbing NYC • Freelance

Feb 2026 - Present • 7 mos

I currently manage Google Ads for a long-term client, taking full responsibility for campaign performance, lead generation, and ongoing optimization. My role goes beyond simply running ads. I closely review search terms, keywords, ad copy, bidding, budget, conversion data, and campaign performance to find new opportunities and reduce wasted ad spend. What i handle: • Google Ads campaign management and optimization • Keyword and search term analysis • Negative keyword management • Ad copy testing and improvement • Budget and bidding optimization • Conversion performance analysis • Campaign structure and targeting improvements • Ongoing performance monitoring and reporting I also stay in close contact with the client about lead quality and real business results. When campaigns generate leads, i regularly follow up to understand whether those leads are turning into actual customers. This feedback helps me make better optimization decisions and focus on leads that bring real value to the business. Through regular optimization and data-based decisions, the campaigns continue to generate conversions and support profitable business growth. The client has continued working with me because of my careful management, clear communication, and focus on the business, not just the ad account. I manage every campaign with care and responsibility, treating the client's advertising budget and business goals as if they were my own.