
Matthias B
German B2B Copywriter
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Email Marketing Copywriter & Campaign Strategist
Self Employed • Freelance
Dec 2025 - Feb 2026 • 2 mos
Planned and wrote German email marketing campaigns and automated flows for a premium robotic lawn mower offer. The project focused on selling a high-ticket seasonal product during a difficult winter period, when buying intent was naturally low. Instead of relying only on paid ads, we built an email-driven sales system around offer timing, objections, urgency, trust and buyer education. Results shown in the client dashboard after 30 days: - 94,975.84 EUR total revenue - 60,068.70 EUR attributed to email - 63.25% of total revenue attributed to email - Strongest flows included coupon, welcome and pre-purchase sequences My work included: - email campaign strategy - launch messaging - sales emails - automated flows - objection handling - German copywriting - offer positioning This result is a case study, not a guarantee. Future results depend on the offer, list quality, timing, traffic and market demand.