BreannaAtkinson

Digital Marketing Specialist (UGC Experience)

Markteting Made Freedom • Freelance

May 2024 - Present • 2 yrs 5 mos

Digital marketer with advanced training through the KORUS Digital Wealth Academy, where I gained hands-on experience in content strategy, brand positioning, creator monetization, and building high-converting digital funnels. I specialize in helping brands increase visibility through smart messaging, scroll-stopping hooks, and strategic storytelling. In addition to UGC, I’ve created my own digital products—including e-books on branding, building your brand identity, creating content that converts, and a guide featuring 100 hooks that stop the scroll. These resources reflect my deep understanding of marketing psychology and my ability to communicate value in a way that drives engagement and sales. I produce UGC using professional photography, strong aesthetic visuals, and advanced editing techniques across multiple apps. This ensures every piece of content I deliver is polished, on-trend, and optimized for performance. You can view examples of my UGC work and digital marketing projects on my website: breannaatkinson.store

Licensed Esthetician & Spa Owner

Awaken Beautiful • Indépendant

Sep 2018 - Nov 2024 • 6 yrs 2 mos

Licensed Esthetician and spa owner with real hands on experience skincare expertise. Medical Esthetics included. I've provided facials, microneedling, chemical peels, lash services, micoblading, etc. I offer advice to many of my clients and those seeking to understand what ingredients do and how they can benefit their personal needs. This experieence has given me a deep understanding of skin health, ingredients, precautions, and what client actually look for in beauty products. I use this professional background to create trustworthy, aesthetic, and high converting UGC. Brands love working with me because I can explain clearly, demonstrate products professionally, and deliver content that feels both authetic and experienced.

Cosmetics Sales Manager

Nordstrom • Temps plein

Apr 2012 - Jun 2018 • 6 yrs 2 mos

Former Nordstrom Cosmetics Counter Manager for multiple brands. I spent years working in luxury beauty and fashion sales at Nordstrom, where I learned exactly what makes customers stop, try, and buy a product. As a counter manager, I specialized in Understanding buyer psychology and what drives someone from curiousity to purchase. Showcasing products through storytelling, testimony, demonstrations, and education. These same skills are needed for effective UGC. Highlighting key benefits quickly, using real customer language so the product feels relatable and desirable. Building trust on the sales floor, which translate directly into creating authentic, high converting on camera content. Working with all the top beauty and fashion brands, learning their qualitiess, marketing angles, trending points, and what sets them apart. Trainiing beauty associates, giving me a deep understanding of how to communicate features in clear, simple ways that translate to sales. Now as a UGC Creator, I bring all that industry into every video. For example, Professions product demos, clean and aesthetic visuals, strong hooks, benefit-driven messaging, relatable storytelling, high converting call to actions, and a polished, trustworthy presence on camera.