Theenthabaas

Art Director & Creative Designer

Jul 2025 - Present • 11 mos

Over the past period, I've been leading creative direction and visual campaign development at Mandarin Reid Pvt Ltd — working across some of Sri Lanka's well-recognized brands spanning FMCG, education, lifestyle, and retail. The work has been varied, fast-moving, and genuinely rewarding. Every project starts with the same question: what do we actually want people to feel? From there, the craft follows — whether that's building a full social media campaign system from scratch, developing a sports sponsorship identity under a tight deadline, or creating a single visual that needs to stop someone mid-scroll and hold their attention long enough to communicate something meaningful. A significant part of the work at Mandarin Reid has involved social media campaign systems — developing not just individual posts, but cohesive visual worlds that stay consistent across match days, product launches, seasonal campaigns, and ongoing brand communication. Sports branding has been a particular focus, with campaigns built around rugby, cricket, and the culture and pride that Sri Lankan audiences bring to those sports. AI-assisted visual creation has become a natural part of the workflow — used thoughtfully as a starting point, then refined, retouched, and shaped through Adobe Photoshop to meet brand standards and deliver work that feels polished and purposeful. Brands worked with include IMORICH, Fortune Soy, MeadowLea, Horizon Campus, Singer, and several other leading local businesses — each bringing their own audiences, challenges, and creative opportunities. The throughline across all of it has been the same: create work that connects, communicates clearly, and makes the brand impossible to ignore.

Junior Art Director

Feb 2023 - May 2024 • 1 yr 3 mos

During my time at Popkorn Pvt Ltd, I worked across advertising campaigns, social media visuals, and digital branding for some of Sri Lanka's most recognized names — including Orient Finance (now Janashakthi Finance), Lion Beer, Caltex Sri Lanka, and a range of other well-known local brands. The work spanned campaign layouts, typography systems, promotional visuals, and brand-focused digital communication — with a growing focus on AI prompting and AI image generation as part of the creative process. Each project pushed toward the same goal: visuals that feel premium, communicate clearly, and actually resonate with the audience they're made for. Adobe Creative Suite was the backbone of execution throughout, while AI-assisted concepts became an increasingly valuable part of how ideas were developed and brought to life quickly without compromising on quality.

Graphic Art Designer

Nov 2021 - Feb 2023 • 1 yr 3 mos

At Eventistry Pvt Ltd, I worked as a Graphic Art Designer embedded in the world of live events and sports activations — where deadlines are real, energy is high, and the work has to be right the first time. The role covered everything from event key visuals and stage backdrop designs to large-format print preparation and on-ground brand execution. Social media creatives and promotional artwork ran alongside that, often built and turned around quickly to keep pace with live event moments. Sports visual design became a particular strength here — learning how to capture urgency, pride, and atmosphere in a single frame, and how to build creative systems that hold together under the pressure of fast-moving activations. All execution was handled through Adobe Creative Suite, across print-ready and digital formats alike.