
Timothy Oswald
Facebook Instagram Ads Campaign Lead Generation Specialist
Compétences

Voir mes services


Expérience professionnelle
Fiverr
Freelance • 5 mos
LEAD MANAGEMENT AND CRM SETUP
Aug 2026 - Present • 1 mo
Managed lead management and CRM setup processes to organize incoming leads, improve lead tracking, automate follow-ups, and support efficient sales pipeline management. Focused on capturing, qualifying, assigning, and monitoring leads generated through Facebook Ads and Instagram Ads. • Set up CRM pipelines, lead stages, contact records, and lead tracking workflows • Organized Facebook Lead Ads and Instagram leads for faster follow-up • Created lead qualification, lead assignment, and sales pipeline processes • Configured automated follow-ups, reminders, and lead nurturing workflows • Managed lead status, customer data, and conversion tracking • Connected advertising leads with CRM systems and lead management processes • Monitored response time, lead quality, pipeline movement, and conversion opportunities RESULT: CREATED A STRUCTURED LEAD MANAGEMENT AND CRM WORKFLOW DESIGNED TO IMPROVE LEAD ORGANIZATION, FOLLOW-UP SPEED, LEAD QUALIFICATION, SALES PIPELINE VISIBILITY, AND CONVERSION OPPORTUNITIES.
META ADS LEAD GENERATION
Aug 2026 - Present • 1 mo
Managed Meta Ads lead generation campaigns using Facebook Ads Manager to help businesses reach targeted audiences, generate potential customers, and improve lead acquisition. My work focused on Facebook Ads, Instagram Ads, audience targeting, campaign setup, lead generation strategies, ad optimization, conversion tracking, and lead management. • Researched target audiences, customer interests, demographics, and buyer behavior • Created Meta Ads campaigns, ad sets, Facebook Lead Ads, and Instagram advertising campaigns • Optimized audience targeting, budgets, placements, campaign objectives, and ad delivery • Monitored leads, conversions, cost per lead, reach, engagement, and campaign performance • Supported lead tracking, CRM organization, lead management, and follow-up workflows • Analyzed advertising data and optimized campaigns for improved lead quality and conversions RESULT: DELIVERED A STRUCTURED META ADS AND LEAD GENERATION PROCESS DESIGNED TO ATTRACT RELEVANT AUDIENCES, SUPPORT CUSTOMER ACQUISITION, IMPROVE LEAD MANAGEMENT, AND CREATE STRONGER OPPORTUNITIES FOR BUSINESS GROWTH.
FACEBOOK ADS CAMPAIGN OPTIMIZATION
Jun 2026 - Present • 3 mos
Optimized Facebook Ads campaigns in Meta Ads Manager by analyzing campaign metrics and improving targeting, ad delivery, lead generation, and conversion performance. • Audited Campaign, Ad Set, and Ad performance • Optimized CPM, CPC, CTR, CPL, CPA, ROAS, and frequency • Refined Custom Audiences, Lookalike Audiences, interest targeting, and demographics • Tested Advantage+ placements, budgets, bidding strategies, and campaign objectives • Monitored Meta Pixel events, conversion tracking, landing page conversions, and lead quality • Performed A/B testing on ad creatives, copy, audiences, and placements • Scaled winning ad sets and reduced underperforming spend RESULT: BUILT A DATA-DRIVEN FACEBOOK ADS OPTIMIZATION PROCESS TO IMPROVE AD RELEVANCE, AUDIENCE QUALITY, COST EFFICIENCY, LEAD QUALITY, CONVERSION TRACKING, AND OVERALL CAMPAIGN RESULTS.