Tobi

Ecommerce Website Designer for Floral & Luxury Brands

Boston Scientific • Freelance

Apr 2026 - Present • 1 mo

Designed and optimized a premium floral ecommerce website focused on elegant product presentation, local brand storytelling, and seamless online ordering experience. Created a refined and visually immersive website experience featuring luxury floral collections, seasonal arrangements, event showcases, and customer-focused navigation. Improved the overall user experience through clean layouts, editorial-inspired typography, responsive design, and conversion-driven ecommerce sections tailored for gifting and special occasions. Developed engaging collection pages, gallery experiences, and storytelling sections that helped strengthen brand credibility while maintaining a soft, sophisticated visual identity aligned with the floral and luxury gifting industry. Key contributions included: • Floral ecommerce website design • Luxury-inspired UI/UX design • Product collection and gallery page layouts • Mobile-responsive optimization • Seasonal campaign and promotional sections • Elegant typography and visual hierarchy • Local business storytelling and brand presentation • Customer inquiry and contact experience optimization

Designer for Wellness & Fitness Brands

BodyHealth • Freelance

Mar 2026 - Present • 2 mos

Designed and optimized a premium wellness and fitness platform for a celebrity fitness brand offering digital workout programs, retreats, wellness content, and subscription-based online classes. Created a clean, feminine, and conversion-focused user experience that blended editorial aesthetics with high-performing landing page structures. Developed engaging layouts for fitness programs, retreats, digital classes, testimonials, and membership-focused content while maintaining strong brand consistency across desktop and mobile devices. Focused on creating an immersive online experience through elegant typography, soft color systems, strategic call-to-actions, and lifestyle-driven visual storytelling to improve user engagement and subscription conversions. Key contributions included: • Fitness and wellness website design • Conversion-focused landing page design • Membership and subscription UX optimization • Mobile-responsive UI/UX improvements • Retreat and program sales page layouts • Video content integration and content hierarchy • Brand storytelling and premium visual design • User journey optimization for digital products and classes

Luxury Floral & Wedding Website Designer

Nectar • Freelance

Apr 2025 - Present • 1 yr 1 mo

Designed and developed a luxury floral and wedding-focused website centered around elegant storytelling, premium brand presentation, and emotionally engaging user experience. Created a refined editorial-style website experience showcasing floral arrangements, wedding services, event design, and boutique brand identity. Focused heavily on visual storytelling through immersive imagery, balanced layouts, sophisticated typography, and soft luxury-inspired aesthetics tailored for high-end wedding and lifestyle clients. Developed conversion-focused sections for wedding inquiries, floral ordering, event services, and brand storytelling while ensuring seamless mobile responsiveness and intuitive user navigation across all pages. Key contributions included: • Luxury floral website design • Wedding and event service landing pages • Editorial-style UI/UX design • Mobile-responsive optimization • Conversion-focused inquiry and booking sections • Premium typography and visual hierarchy • Brand storytelling and emotional design experience • Elegant gallery and portfolio presentation