Oluwapelumi T

ad campaign

https://www.revolutionsoccercomplex.com/ • Freelance

Dec 2025 - Jan 2026 • 1 mo

I managed and executed a targeted geofencing advertising campaign for Revolution Soccer Complex using the GroundTruth advertising platform to increase local awareness and drive foot traffic to the facility. The campaign strategically targeted mobile users within specific geographic areas such as nearby sports venues, schools, gyms, and family entertainment locations to reach audiences interested in soccer, youth sports, and recreational activities. I developed audience segments, optimized location-based targeting, and monitored campaign performance to improve engagement and conversion rates. Through precise geofencing, the campaign promoted the complex’s offerings including league participation, field rentals, tournaments, corporate events, and youth programs. I continuously analyzed data such as impressions, visit attribution, and audience behavior to refine targeting and maximize ROI. This approach helped the business strengthen its local digital presence, attract new players and teams, and increase participation in its soccer programs and events.