Tom Voigt

Senior Klaviyo Email Marketing Specialist

Fiverr • Freelance

Jun 2026 - Present • 0 mos

As a Senior Klaviyo Email Marketing Specialist on Fiverr, I help eCommerce brands, Shopify store owners, and growing businesses maximize revenue through strategic email marketing, customer retention systems, and advanced automation. My work focuses on transforming email marketing from a simple communication channel into a predictable revenue generating asset. I specialize in designing, implementing and optimizing high converting Klaviyo ecosystems tailored to each brand's customer journey. This includes complete account setup, list segmentation, audience management, behavioral targeting, customer lifecycle mapping and automation strategy development. Through data driven marketing approaches, I create email systems that improve customer engagement, increase repeat purchases and strengthen long term customer relationships. My expertise extends to developing sophisticated automation workflows including Welcome Series, Abandoned Cart Recovery, Browse Abandonment, Post Purchase Sequences, Customer Win Back Campaigns, VIP Customer Flows, Replenishment Reminders, Sunset Flows and Customer Retention Programs. Each automation is strategically designed to improve conversion rates while maintaining a positive customer experience. In addition to email automation, I leverage Google Search Console and website performance analytics to uncover valuable growth opportunities, identify customer behavior patterns and align marketing strategies with broader business objectives. By combining search performance insights with customer engagement data, I help businesses make informed decisions that contribute to sustainable growth. Throughout my career, I have worked with startups, direct to consumer brands, established eCommerce companies, subscription businesses and online retailers across diverse industries. My approach emphasizes measurable outcomes, strategic execution, technical precision and continuous optimization.

Senior Email Marketing & Automation Consultant

Shopify • Indépendant

Mar 2021 - Dec 2025 • 4 yrs 9 mos

Served as a Senior Email Marketing and Automation Consultant specializing in helping Shopify merchants improve customer acquisition, customer retention, and revenue generation through advanced email marketing systems and data driven marketing strategies. Collaborated with eCommerce businesses seeking to strengthen customer communication processes and implement scalable automation infrastructures designed for long term growth. Led the development of comprehensive lifecycle marketing strategies tailored to customer behavior, purchasing patterns, and business objectives. Designed, implemented and optimized highly effective automation systems that enhanced customer experiences while increasing engagement and conversion rates across multiple touchpoints. Specialized in advanced audience segmentation, behavioral targeting, personalization strategies and customer journey optimization. Developed sophisticated automation workflows including Welcome Series, Abandoned Cart Recovery Programs, Browse Abandonment Campaigns, Post Purchase Nurturing Sequences, Product Recommendation Flows, VIP Customer Programs, Loyalty Campaigns, Re Engagement Sequences and Customer Win Back Systems. Leveraged Google Search Console, customer analytics, website performance metrics and conversion data to identify opportunities for growth and marketing optimization. Conducted detailed performance analysis to improve campaign effectiveness, increase deliverability, strengthen customer engagement and maximize return on marketing investment. Worked closely with business owners, marketing teams, and eCommerce stakeholders to align marketing initiatives with broader revenue objectives. Delivered strategic recommendations focused on customer retention, customer lifetime value, conversion optimization and sustainable business growth. Developed extensive expertise in Klaviyo, Shopify marketing operations, email automation, retention marketing, lifecycle marketing and customer segmentation.