T. P E A R L

Shopify Jewelry Store Redesign & Conversion Optimization

Shopify Store Design • Freelance

Aug 2026 - Present • 0 mos

Redesigned an existing Shopify jewelry website for a client who wanted a cleaner, more premium, and customer-focused storefront. The existing store had the products available but needed improvements in its visual presentation, navigation, layout, and overall shopping experience. The redesign focused on: *Improving the Shopify store layout and visual hierarchy *Reorganizing jewelry collections for easier browsing *Redesigning important homepage sections *Improving product page presentation *Creating stronger and more visible calls-to-action *Simplifying website navigation *Improving mobile responsiveness *Creating a more premium appearance suitable for a jewelry brand *Reviewing the customer journey across the storefront *Improving trust-building sections and purchasing information *Making the store easier for the client to update and maintain The result was a cleaner and more intentional Shopify storefront that better represented the client's jewelry brand while providing customers with a smoother path from discovering a product to making a purchase.

Kajabi Course Content Organization & Learning Experience

Online Fitness Depot • Freelance

Aug 2026 - Present • 0 mos

Organized and refined a multi-module Kajabi course for an education client who had a large amount of existing learning content that needed to be presented in a clearer and more structured format. The goal was to transform the existing materials into an easy-to-follow digital learning experience for students. The project included: *Organizing Kajabi modules and lessons *Structuring educational content into logical sections *Uploading PDFs, images, quizzes, and supporting materials *Creating consistent lesson organization *Improving student navigation between modules *Structuring course summaries and resources *Reviewing the course using the student experience *Improving the presentation of lesson content *Making the course easier for the client to manage *Preparing the structure for future lessons and modules Special attention was given to the learning journey rather than simply uploading content. Each section was organized so students could understand where they were, what they needed to complete, and where to go next. The final Kajabi course was more structured, easier to navigate, and significantly easier for the client to maintain.

Digital Product Testing & User Experience Quality Assurance

Productions • Freelance

Aug 2026 - Present • 0 mos

Provided testing and quality assurance support for a digital product before it was made available to a wider audience. The client needed additional testers to interact with the product from a real-user perspective and identify functional issues, confusing user flows, and inconsistencies that could affect the final customer experience. The testing process covered: *Testing important product features and user flows *Following predefined testing scenarios *Checking navigation and interactive elements *Reviewing forms, buttons, links, and page behavior *Identifying usability problems and inconsistencies *Testing the product from a real-user perspective *Documenting discovered issues clearly *Providing actionable feedback to the product team *Retesting features after corrections where required *Reviewing the overall user experience before release The objective was not simply to find technical errors but to identify anything that could prevent users from completing important actions or understanding how the product works. The feedback provided the client with practical insights that could be used to improve functionality, usability, and product readiness before launch.