
SYED TALHA
Meta Ads and Google Ads Specialist
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Expérience professionnelle
Founder & Lead E-Commerce Growth Strategist | TrackPad
Trackpad • Indépendant
Feb 2024 - Present • 2 yrs 8 mos
Directing full-funnel e-commerce growth strategies, Shopify development, and performance marketing campaigns for global D2C brands and Amazon sellers. • E-Commerce Dev & CRO: Architecting high-converting Shopify & WooCommerce storefronts focused on Core Web Vitals, mobile UX, and checkout optimization to increase conversion rates and AOV. • Paid Acquisition & Scaling: Managing ad campaigns across Meta Ads (Facebook/Instagram), Google Ads (Search & PMax), and Amazon PPC—achieving 5.8X to 15X ROAS. • Server-Side Tracking & Analytics: Implementing tracking infrastructure using GA4, Google Tag Manager (GTM), and Meta CAPI to improve attribution accuracy for scaling. • E-Commerce Strategy & SEO: Conducting technical site audits and e-commerce SEO optimizations to drive scalable organic search traffic alongside paid ads.