Truth Lawani

Lead AI Short form Editor

Self Employed • Freelance

Jun 2024 - Present • 2 yrs 2 mos

Partnered directly with content creators to scale their multi-platform digital presence through data-driven video editing. Transformed raw footage into highly engaging, viral-ready short-form content. Utilized AI video editing workflows to generate precise AI subtitles, execute seamless motion graphics, and perform neural audio restoration. Focused heavily on hook-driven editing frameworks to drastically improve viewer retention rates across TikTok, YouTube Shorts, and corporate explainer videos. Developed data-driven video strategies for digital brands and content creators. Specialized in vertical video optimization, short-form editing templates, and implementing AI-assisted editing tools to decrease production turnaround times by 40% while doubling viewer retention metrics.

AI Character & Avatar Video Creator (Realistic Lifestyle Content)

Malaysian Communications and Multimedia Commission • Indépendant

Jul 2026 - Jul 2026 • 0 mos

Built a recurring AI character video series for a product brand using a consistent, realistic AI persona to deliver short, skit-style content. Working from weekly product angles, I wrote short scripts, generated a consistent AI character using Runway and Kling, and voiced/animated each scene so the character read as a real person rather than an obvious AI avatar. Final edits were assembled in Premiere Pro and CapCut with pacing, captions, and sound design tuned for TikTok, Instagram, and YouTube Shorts, closing every video on a clear call to action. Delivering 4-7 finished videos per week on a fixed schedule, I iterated the character's look, voice, and comedic timing based on weekly performance feedback, keeping the persona consistent across dozens of episodes while the audio and lip-sync held up under close scrutiny.

AI Short-Form Video Editor AND Filmmaking

Blend n Juice • Indépendant

Jul 2026 - Jul 2026 • 0 mos

Took over short-form editing for a content-heavy brand sitting on a large library of raw and pre-cut footage, turning it into a steady stream of scroll-stopping TikTok, Reels, and Shorts. I built each edit around a sub-two-second hook, then layered dynamic captions, sound effects, zooms, and B-roll to hold retention through the full clip. Editing ran primarily in CapCut and Premiere Pro, with AI-assisted tools for auto-captioning and voiceover generation used to speed up turnaround on high-volume batches. I worked directly from loose creative briefs rather than shot-by-shot direction, testing multiple hook variations per source clip and prioritizing videos that reused strong-performing footage angles. This kept output consistent at several polished videos per day while matching an established on-brand editing style