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Andre P.
@trafficarchitec
Digital Marketing Manager
Canada
Anglais
À propos de moi
I specialize in website development and management, helping organizations build digital experiences that drive engagement and results. My expertise spans SEO, digital advertising strategy, and ongoing optimization across channels.
On paid media, I run high performing Google Ads (Search/Display, GA4, Tag Manager) and Meta Ads (Facebook/Instagram) campaigns from start to finish including continous optimization, and audience targeting, creative testing, and budget pacing included. Paid and organic work together in my approach, not in competition.
Compétences
Andre P.
hors ligne •
Temps de réponse moyen de 11 heures
Voir mes services
Configuration et gestion des campagnes
I will create and optimize geofenced google and meta ads campaigns for business growth
Suivi et rapports
I will create a professional website analytics report and analysis
Portfolio
Expérience professionnelle
Digital Fundriasing Officer
Food • Temps plein
Sep 2023 - Present • 3 yrs 1 mo
• Manage ongoing paid ads projects end-to-end, coordinating campaign timelines, budgets, and reporting cycles across channels. • Own GA4 configuration, optimization, and reporting, translating performance data into actionable recommendations for leadership and stakeholders. • Communicate campaign performance and strategy recommendations to internal stakeholders, aligning digital initiatives with organizational goals. • Manage ongoing paid ads projects end-to-end, coordinating campaign timelines, budgets, and reporting cycles across channels. • Own GA4 configuration, optimization, and reporting, translating performance data into actionable recommendations for leadership and stakeholders. • Communicate campaign performance and strategy recommendations to internal stakeholders, aligning digital initiatives with organizational goals.
Digital Marketing Specialist
SMS Equipment Inc • Temps plein
Mar 2022 - May 2023 • 1 yr 2 mos
• Managed Google Ads campaigns using Google Ads Editor, working alongside SEO and analytics data to optimize paid and organic digital performance. • Led coordination with the Digital Marketing Team and Web Developers on website enhancements, sprints, and redesign plans in line with strategic objectives and analytical insights. • Continuously reviewed SEO/SEM and user testing data, providing actionable recommendations to maintain website and campaign digital health. • Implemented new website content (images, downloadable PDFs, articles, press releases, videos, thought leadership, testimonials, product pages) while maintaining SEO/SEM best practices. • Managed and maintained company presence and posts across YouTube, LinkedIn, Facebook, and Instagram. • Mapped and measured the digital customer journey and improved conversion rates using Google Analytics, Google Tag Manager, and marketing technology tools.
Account Manager
Homefield • Temps plein
Apr 2021 - May 2022 • 1 yr 1 mo
- Served as primary point of contact for a portfolio of local/prairie business clients, managing expectations and communication throughout campaigns - liaised between clients and internal teams (design, web, SEO, media buying) to scope, schedule, and deliver marketing projects on time and on budget - helped shape brand and marketing strategy recommendations based on client goals and target audience - presented campaign performance updates and reporting to clients, translating results into next-step recommendations - managed multi-service accounts spanning SEO, social media, websites, and reputation management simultaneously
