Tuatu Sm Pr

Founder

Global PR agency

Apr 2010 - Present • 16 yrs 1 mo

Founder of an international PR and digital communications agency built on innovation and early adoption of emerging media channels. The agency was originally launched during the first wave of social media expansion, positioning itself as a pioneer in helping brands integrate social platforms into their communication strategies at a time when most organizations were still focused exclusively on traditional media. Over time, the company evolved to anticipate new needs in the global communications ecosystem. Today, the agency specializes in international link building and global press release distribution, helping companies gain visibility in relevant media outlets across Europe, Latin America, and other strategic markets. Its approach combines guaranteed media placements, multilingual content adaptation, and strong relationships with digital publishers and journalists. The agency works with technology companies, fintech firms, gaming platforms, and consumer brands that require international visibility and credible media coverage. Clients have included organizations such as Zumba, BYD, Xsolla, JustMarkets, and other global companies looking to expand their presence in new markets. A key differentiator of the agency is its ability to distribute news internationally with localized content in the language of each market, ensuring that announcements resonate with journalists and audiences alike. This model enables brands to transform corporate announcements, product launches, and partnerships into media coverage that strengthens credibility and search visibility simultaneously. Today, the agency operates at the intersection of public relations, digital media, and SEO, offering companies a practical way to build authority through media exposure and strategic link acquisition. The focus remains on innovation, international reach, and delivering measurable visibility for brands seeking to grow beyond their domestic markets.

Senior director

PR multinational agencies

Sep 1997 - Apr 2010 • 12 yrs 7 mos

Seasoned international communications and public relations professional with more than 30 years of experience working with global brands, multinational companies, and fast-growing organizations across multiple markets. Throughout my career, I have collaborated with leading international accounts such as McDonald’s, LEGO, Burger King, Coca-Cola, Unilever, and other well-known consumer and corporate brands, supporting them in strengthening their reputation, increasing media visibility, and connecting with diverse audiences. My background combines strategic communications, media relations, digital marketing, and international PR distribution, allowing me to design campaigns that resonate both locally and globally. I have worked closely with multinational teams, agencies, and media organizations to deliver impactful storytelling, high-visibility press coverage, and integrated communication strategies aligned with business objectives. I specialize in helping companies position their announcements, product launches, and corporate milestones in relevant media outlets across Europe, Latin America, and other key international markets. This includes the development and distribution of press releases, coordination with journalists, and the execution of campaigns tailored to each country’s media ecosystem. Over the years, I have developed a strong understanding of how global brands operate in complex communication environments, particularly when adapting messaging to different languages, cultures, and media landscapes. My approach combines analytical thinking, creativity, and a strong focus on measurable results. I am particularly passionate about building bridges between companies and the media, helping organizations transform business news into compelling stories that generate credibility, visibility, and long-term brand value.