
Umair Abbas
Hire the writer before the recruiter hires you
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Freelance Resume Writer and SEO Copywriter
Upwork • Freelance
Jan 2021 - Present • 5 yrs 9 mos
Freelance Resume Writer and SEO Copywriter on Upwork since January 2021, helping job seekers and businesses win with words. Resume writing: I write ATS-friendly resumes keyword-matched to the target role, built to pass applicant tracking systems and impress in the six-second scan. Specialties include tech resumes for freshers and career switchers, healthcare resumes and nursing CVs with licenses placed where recruiters look first, and summaries rewritten around measurable achievements. Every resume uses a clean single-column layout, standard headings, and role-specific keywords for clean parsing in major ATS software. I also write tailored cover letters that connect the candidate's background to the specific job posting. LinkedIn profile optimization: I treat LinkedIn as a search engine for recruiters. Services include SEO headlines built around the target job title, keyword-rich About sections, experience bullets rewritten around achievements, skills sections with keywords pinned, and profile settings such as custom URLs and featured sections. The goal: get found in recruiter searches and read by hiring managers. SEO copywriting and website content: I write SEO website copy built around buyer intent and target keywords, including homepages, landing pages, service pages, product descriptions, meta titles, and meta descriptions written for click-through. I also write SEO blog posts structured around search intent with clear headings and a strong call to action. Every project starts with keyword research so the copy targets terms buyers search for, and every page is structured around what the reader needs next. How I work: the client shares their current resume or website plus the target role or keywords. I research the role, the keywords recruiters and search engines want, and the competition. Then I write for both the algorithm and the human reading it. Fast turnaround, clear communication, revisions until it's right.