
Unipen
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Expérience professionnelle
Senior Brand Designer
Unipen • Freelance
Oct 2010 - Present • 15 yrs 10 mos
As the Lead Designer and Founder at Unipen, I operate as a Senior Brand Identity Architect, specializing in high-trust visual systems for the B2B SaaS, FinTech, and Premium Enterprise sectors. I do not just design logos; I engineer structural brand foundations built on mathematical precision and strict architectural rulebooks. Over the past decade, I have partnered with commercial-led founders to prevent "future friction" by delivering rigorous, stress-tested brand assets that scale flawlessly. Core Expertise & Deliverables: - Core Identity Engineering: Crafting custom wordmarks and geometric brand marks optimized for structural integrity and premium institutional trust. - Responsive Logo Systems: Developing adaptable lockups that maintain clinical legibility from massive physical displays down to 16px digital mobile environments. - Brand Architecture Rulebooks: Authoring comprehensive guidelines detailing exact color architecture (precision HEX/RGB/CMYK conversions), strict typographic hierarchy, and spatial isolation zones to protect the brand's integrity.
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motilezarovitz

Israël
I am very satisfied with our new logo. It captures the essence of our brand exactly as we envisioned and successfully reflects the direction we wanted to take with our rebranding. The design is modern, professional, and aligned with our company’s values, while maintaining a strong connection to who...
finalthirdmedia

Royaume-Uni
Overall happy with the logo but wasnt exactly what I had in mind, Good at making simple logo designs but lacks that kind of creaivity that makes you feel your logo looks any different to things that already exist. For the cost can't really go wrong but overall 4/5
pyropkmn

États-Unis
was very impressed with the logo design process and the final result. I gave them a general vision of what I wanted, and they turned it into something that exceeded my expectations. Every concept they presented was thoughtful, professional, and aligned with the direction I wanted for my business. The...
julius_craig

États-Unis
I recently partnered with UNIPEN to completely redo my branding after a previous experience that left me unsure and not fully confident in the direction. UNIPEN did exceptional work from start to finish. They took the vision I had in my head and brought it to life, while also offering thoughtful, robust...
lakadish93

États-Unis
I had a great experience working with this designer. They were patient, professional, responsive, and willing to make the necessary revisions until the YANKADAY logo was right. The final package was well organized and included multiple logo formats, color options, and social-media profile versions. I’m...

