Usman Aso

Senior App Marketing & ASO Specialist

Freelancing Career • Freelance

Jan 2023 - Present • 3 yrs 7 mos

Helping mobile apps and games grow through App Store Optimization (ASO), Google Ads, Meta Ads, and user acquisition strategies. • ASO keyword research and optimization • Google Ads campaign setup and management • Meta Ads (Facebook & Instagram) advertising • Conversion rate optimization • App Store and Google Play listing optimization • Competitor analysis and market research • Performance tracking and reporting Successfully worked with clients across multiple industries to improve app visibility, increase organic rankings, and drive high-quality installs.

Online Reputation Management Specialist

Freeheel Life • Freelance

Mar 2021 - Present • 5 yrs 5 mos

Specialized in online reputation management and review monitoring for businesses, mobile apps, and brands. • Review monitoring and reporting across major platforms • Customer feedback analysis and sentiment tracking • Review response strategy and reputation improvement recommendations • Google Business Profile review management support • App Store and Google Play review analysis • Trustpilot reputation monitoring • Employer branding and Indeed review insights • Competitor reputation research and reporting Help businesses understand customer feedback, identify improvement opportunities, and maintain a professional online reputation through ethical and platform-compliant practices.