
Lasse Wehlmann
Website Design and Frontend Development
Compétences

Voir mes services

Expérience professionnelle
Co-Founder and Head of Digital
Tea
Aug 2025 - Present • 1 yr 1 mo
Co-founder of a premium tea brand selling into Japan, Germany and international markets. I built the Shopify storefront myself: a custom Liquid theme from scratch rather than a bought one, metafields, multilingual setup and conversion work. I also designed the full brand identity, logo, colour system, typography, packaging and brand guidelines, and ran the Japanese SEO strategy, the B2B landing page and paid acquisition. Auf Deutsch: Mitgründer einer Teemarke. Shopify-Theme von Grund auf gebaut, Custom Liquid, Metafields und Mehrsprachigkeit, dazu die komplette Markenidentität.
Lead UX Designer, Allianz projects
Novartum Gruppe
Jan 2022 - Feb 2025 • 3 yrs 1 mo
Lead designer for internal Allianz applications, delivered through Novartum Gruppe. Five of the applications I designed were certified to WCAG 2.1 AA by an external auditor, which was the condition for release into production. Work included design lead and stakeholder presentations, problem-solving workshops, prototyping in Figma, screen reader optimisation to ISO requirements, user interviews and usability testing, and extending the Allianz design system through the internal approval process. Auf Deutsch: Lead-Designer für interne Allianz-Anwendungen über die Novartum Gruppe. Fünf Anwendungen wurden extern nach WCAG 2.1 AA zertifiziert, das war die Bedingung für die Freigabe.