Uzzal Kapat

Social Media Manager & Local SEO Specialist

Expert Exterior Cleaning Services Melbourne 24/7 • Freelance

Nov 2025 - May 2026 • 6 mos

Managed social media marketing and local SEO for Revive Group, a Melbourne based pressure washing and gutter cleaning business, with a focus on increasing local visibility, strengthening online presence, generating relevant traffic, and attracting potential customers. Developed and managed social media content strategies across relevant platforms, creating engaging posts, captions, promotional content, and educational content aligned with the brand, services, and local target audience. Planned content calendars, scheduled posts, monitored audience engagement, and maintained a consistent professional brand presence. Implemented local SEO strategies to improve the business’s visibility in local search results and Google Maps. Optimized Google Business Profile, supported local keyword targeting, developed location focused content, improved website content, and implemented on page SEO strategies to strengthen local search relevance. Managed SEO activities including keyword research, local SEO optimization, content optimization, internal linking, location based content, Google Business Profile optimization, local citations, and performance monitoring. Provided integrated social media and local SEO services designed to increase brand awareness, improve local search visibility, attract relevant website visitors, generate customer inquiries, and support sustainable organic growth. Focused on combining engaging social media marketing with data driven local SEO strategies to help Revive Group build stronger digital visibility and connect with customers searching for pressure washing and gutter cleaning services in Melbourne.

Social Media Content Creator & Social Media Manager

Ostara Earth Beauty • Freelance

Apr 2025 - Dec 2025 • 8 mos

Managed social media marketing and content creation for Ostara Earth Beauty, a natural beauty brand, with a focus on building brand awareness, increasing engagement, and growing an organic social media presence across Instagram, Facebook, and TikTok. Created and managed engaging social media content including posts, reels, captions, storytelling content, promotional content, and branded visuals tailored to the target audience and aligned with the brand identity. Developed content strategies and content calendars to maintain consistent publishing and strengthen audience engagement. Wrote compelling captions, researched relevant hashtags, scheduled content, monitored engagement, and maintained a consistent brand voice, visual style, and messaging across social media platforms. Provided social media management services including content creation, content planning, post scheduling, audience engagement, profile optimisation, brand awareness, community building, and organic social media growth. Focused on creating valuable and relevant content that connected the brand with its target audience, encouraged meaningful engagement, strengthened online visibility, and supported the generation of inquiries and potential leads.

Social Media Marketing & Content Creator

LU English • Freelance

Jun 2025 - Nov 2025 • 5 mos

Managed social media marketing and content creation for LU English, an education focused brand, with a focus on increasing brand visibility, audience engagement, and organic social media growth across Facebook, Instagram, and LinkedIn. Developed and executed social media content strategies tailored to the brand, target audience, and marketing objectives. Created engaging educational posts, reels, tips, promotional content, captions, and branded social media content designed to attract learners and encourage meaningful interaction. Planned structured content calendars and managed content scheduling and publishing to maintain consistent activity across social media platforms. Researched relevant hashtags, optimized social media profiles, monitored audience interactions, and managed comments and messages to build an active and engaged online community. Analyzed social media performance and engagement metrics to identify opportunities, improve content strategy, increase reach, and strengthen audience engagement. Provided social media management services including social media strategy, content creation, content planning, content scheduling, community management, profile optimization, brand awareness, audience engagement, and organic social media growth. Focused on helping education brands establish a professional online presence, build audience trust, increase social media visibility, and turn meaningful engagement into valuable inquiries and potential leads.