Valerie S

Social Media Manager | Content Strategist & Community Manager

Skin& • Freelance

May 2026 - Jun 2026 • 1 mo

As the Social Media Manager for Skin Like Milk Skincare Brand, I managed the brand's digital presence by creating and implementing results driven social media strategies that increased brand awareness, customer engagement, and product visibility. I developed content plans aligned with marketing campaigns, created educational and promotional captions, coordinated product launch content, and maintained a consistent posting schedule across Instagram, Facebook, TikTok, Pinterest, and other social media platforms. The brand faced challenges with low engagement, inconsistent content, and difficulty reaching its ideal skincare audience. I addressed these issues by conducting audience and competitor research, creating value-driven skincare content, optimizing hashtags, leveraging trending short-form videos, and building a cohesive brand identity across all platforms. I also managed community interactions by responding to customer inquiries, comments, and direct messages, helping to build trust and improve customer satisfaction. By continuously analyzing performance metrics and refining the content strategy, I helped increase organic reach, improve engagement rates, grow the brand's follower base, and generate more website traffic and product inquiries. My strategic approach contributed to stronger customer loyalty and positioned the brand as a trusted voice in the skincare industry. Key Responsibilities: Developed and executed social media marketing strategies. Created monthly content calendars and campaign plans. Wrote engaging captions focused on skincare education and product promotion. Managed Instagram, Facebook, TikTok, Pinterest, and other social media channels. Planned and published Reels, Stories, and short-form video content. Conducted audience, competitor, and hashtag research. Managed community engagement and customer support through social media. Tracked analytics and optimized campaigns based on performance data. Collaborated with designers for content.

Social Media Manager & Content Marketing Specialist

Socios.com • Freelance

Mar 2026 - Apr 2026 • 1 mo

As the Social Media Manager for Ilaide Fashion Brand, I was responsible for developing and executing a comprehensive social media strategy to strengthen the brand's online presence and increase customer engagement. I managed the brand's social media accounts by planning monthly content calendars, creating compelling captions, scheduling posts, and ensuring consistent brand messaging across Instagram, Facebook, TikTok, and other relevant platforms. The brand was experiencing inconsistent posting, low audience engagement, and limited online visibility. I addressed these challenges by implementing a content strategy tailored to the target audience, researching industry trends, optimizing hashtags, and creating engaging promotional campaigns that showcased new collections and seasonal offers. I actively monitored social media analytics to identify high-performing content, adjusted strategies based on audience behavior, and managed community engagement by responding promptly to comments and messages. Through consistent content management and audience-focused marketing, I helped improve brand awareness, increase follower growth, boost engagement, and drive more traffic to the brand's online store, resulting in stronger customer relationships and increased sales opportunities. Key Responsibilities: Developed and executed social media marketing strategies. Created monthly content calendars and posting schedules. Wrote engaging captions and marketing copy. Managed Instagram, Facebook, TikTok, and other social media platforms. Designed and scheduled promotional and product showcase content. Conducted hashtag, competitor, and market research. Engaged with followers by responding to comments and direct messages. Monitored analytics and optimized content based on performance. Increased brand awareness through organic social media growth strategies. Collaborated with the marketing team to promote product launches and special campaigns.