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Vera B
@verabay8
Marketing Operations Project Coordination Professional
États-Unis
Russe, Anglais
À propos de moi
I am a marketing operations and project coordination professional with international experience across digital marketing, financial services, and consumer brands. I specialize in coordinating campaigns, CRM workflows, and lead generation using tools like HubSpot and AI. I combine hands-on marketing execution with a strong foundation in finance and data-informed decision-making.
Compétences
Vera B
hors ligne •
Temps de réponse moyen de 1 heure
Voir mes services
Conseils en transformation numérique
I will audit your business and create a practical ai automation plan
Création de couverture de livre
I will design and format a professional workbook or planner for amazon KDP
Portfolio
Expérience professionnelle
Freelance Marketing & Operations Consultant
Freelance • Freelance
Apr 2024 - Present • 2 yrs 6 mos
Lead end-to-end coordination of marketing and operational projects for entrepreneurs and small businesses, managing timelines, deliverables, priorities, and cross-functional communication. Use AI tools to accelerate content production, organize recurring workflows, and improve consistency and turnaround across client deliverables. Develop presentations, social media campaigns, marketing materials, and client-facing assets aligned with business goals and brand standards.
AI Content & Social Media Specialist
Angel Oak Mortgage Solutions • Indépendant
Jul 2023 - Apr 2024 • 9 mos
Managed social media planning and AI-assisted content workflows for a U.S. mortgage company, coordinating input across marketing and sales teams. Developed audience-focused messaging, content calendars and digital campaigns aligned with business priorities and mortgage-industry audiences. Supported event promotion and targeted outreach designed to increase visibility and attendance among relevant mortgage professionals. Used AI-assisted workflows to support research, content development and more efficient marketing production while maintaining human oversight of messaging, brand consistency and final execution.
Business Development – Strategic Partnerships Lead
A&D Mortgage LLC • Temps plein
Jun 2018 - Sep 2022 • 4 yrs 3 mos
Led strategic partnerships, event marketing, sponsorships, industry associations, vendor operations and broker-facing marketing programs for a U.S. wholesale mortgage lender. Managed an approximately $500K annual portfolio covering trade shows, sponsorships, memberships and corporate events, including around 30 mortgage-industry trade shows annually. Evaluated opportunities, negotiated sponsorship and booth packages, coordinated speaker opportunities, vendors, logistics, branded materials and post-event follow-up. Achieved approximately 30% average savings across event and vendor negotiations while frequently securing additional promotional exposure and partnership benefits. Managed industry association memberships, sponsorships and visibility programs, and supported brand exposure through mortgage-industry publications and professional channels. Connected events and marketing activity with sales through Zoho CRM, tracking attendance, leads, conversion and ROI and routing qualified broker opportunities to Account Executives. Also managed international sourcing for approximately 50 promotional-product SKUs, working directly with suppliers in China through Alibaba, WeChat and email. Coordinated quotations, samples, branding approvals, production, freight, inventory and nationwide fulfillment supporting approximately 25 Account Executives and 3,000 mortgage brokers.
