Veronika F

Creative Marketing Director & Brand Manager

Katz Coffee • Temps plein

Mar 2023 - Present • 3 yrs 2 mos

At Katz Coffee, a specialty coffee roaster and national wholesale brand, I lead creative direction and design for a wide range of projects including packaging, vehicle graphics, large-format signage, merchandise, and digital marketing assets. My work supports both internal marketing initiatives and custom projects for partners and wholesale clients, requiring the ability to design across multiple brand identities while maintaining high production standards. Key highlights include designing a NASCAR vehicle wrap for our partners at Spire Motorsports to run during the 2025 Texas Motor Speedway race and 2026 Circuit of Americas, developing packaging and branded merchandise for national retail launches, and creating visual assets for partnerships with organizations such as the University of Houston and the PTSD Foundation of America. I regularly collaborate with leadership, marketing teams, and external partners to transform ideas into production-ready designs used across print, retail, and digital platforms. My role blends hands-on design with strategic thinking to deliver creative work that is both visually strong and commercially effective.

Graphic Design Specialist

Rocket Wraps & Signsg • Temps partiel

Mar 2024 - Dec 2025 • 1 yr 9 mos

At Rocket Wraps & Signs, I brought client visions to life by designing and preparing graphics for vehicle wraps, signage, and marketing materials with a focus on accuracy and collaboration. As a Graphic Design Supervisor, I worked closely with customers to understand their needs, guide designs through the production process, and partner with wrap installers to ensure smooth and effective application. I also mentored other designers, supporting their growth and fostering teamwork, while contributing to the shop’s marketing efforts through the creation of flyers, postcards, and social media graphics. My role bridges creativity and practicality to help deliver work we’re proud of.

Pre-Press Manager (Anime/Itasha Wraps Department)

Xpress Skins • Temps partiel

Feb 2021 - Nov 2025 • 4 yrs 9 mos

Pre-press Manager at Xpress Skins specializing in Itasha vehicle wraps. I meticulously review designs for high quality print and effectiveness in the vehicle wrapping process. Expertise in cutlines preparation for plotter cutting post-print. Ensuring seamless transitions from digital to real-world anime-inspired custom vehicle wraps.