
Vaishnavi M
Meta, Google and Apple Ads, Creative Strategy, Funnel and Monetisation Audits
Compétences

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Portfolio
Expérience professionnelle
Associate Director, Growth
Studio Mosaic • Temps plein
Aug 2018 - Jan 2026 • 7 yrs 5 mos
Grew from Marketing Associate to Senior Marketing Manager, Team Lead, Consultant and Associate Director, Growth at a mobile app growth agency. - Led a team of 7 app marketing managers across a portfolio of 17 apps, with $200K+ a month in paid media. - Ran paid acquisition on Google Ads, Apple Search Ads, Meta and Bing for subscription, education, community and ecommerce apps. - Ran one client's Apple Search Ads account on my own for 4+ years, expanding it to every available country. - Built the agency's SOPs for client onboarding, delivery and channel processes (Apple Search Ads, Meta, Google, ASO) together with the leadership team. - Worked across ASO, creative strategy, funnel analysis and monetisation alongside paid media.
ASO Consultant
Phiture • Freelance
Aug 2023 - Oct 2023 • 2 mos
Contract ASO consultant at a mobile growth consultancy, working on Adobe Lightroom. - Led the strategy for in-app events, especially seasonal and holiday events. - Worked on how Lightroom was positioned on the App Store. - Opened regional ASO for new markets, including keyword strategy for each locale. - Contributed to Custom Product Pages, regular metadata updates and quarterly strategy presentations.